Watches are no different that any other product such as houses, pens, cameras etc etc. They all are nice to use and we enjoy possessing them but they do have a value.
It is perfectly normal for a seller to want a high price and for a buyer to want a low price. The answer is either to negotiate or walk away if you don't like it.
Using the SC as some sort of hallowed ground where we all walk around loving and kissing each other and doing mates rates all the time is pure fantasy. Just pop over to the BP and you won't find much evidence of brotherly love. Strangely enough they often fall out because they think one member is screwing another member and until the day arrives when everyone ( and I mean everyone) professes love for every other member, you can kiss the idea of mates rates goodbye.
I came here in 2014 and everyone was at each others throats then, so did the good old days every really exist.
If you can't accept that some watches sell at more than RRP just walk away and spend the money on some other frippery because even if you moan here until you are blue in the face, the price will still remain over RRP.