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Thread: IWC - what's the big deal?

  1. #51
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    IWC - what's the big deal?

    Quote Originally Posted by JGJG View Post
    Why?
    An in-house movement designed for the watch as opposed to a generic eta that costs around £225?

  2. #52
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    Quote Originally Posted by Gomers View Post
    Like the look of those, might have to partake and seems to have knocked a quid off the sale items !
    Fin seem to have a permanent 'sale' on. I haven't bought of any of theirs but have come close a few times. I did buy a strap for my Mark XV from De Griff straps. Given the relatively short lugs on the watch, I got them to curve the ends so that it fitted against the case better and I was very happy with it.

  3. #53
    Quote Originally Posted by Rodder View Post
    An in-house movement designed for the watch as opposed to a generic eta that costs around £225?
    Yes. Why?

  4. #54
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    Quote Originally Posted by JGJG View Post
    Yes. Why?
    If one believes mechanical watch making has reached it’s pinnacle with the eta then good on you, there is no why. But as a mechanical watch enthusiast variety is the spice of life. Researching, understanding and choosing new advancements in watch making whilst supporting the industry to improve and grow.

  5. #55
    Journeyman dade.c's Avatar
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    IWC - what's the big deal?

    Quote Originally Posted by JGJG View Post
    Why?
    Why not?

    Personal view:

    1. With a price tag of upwards of 5k I would expect to have a movement that is specifically designed for the watch. If Tudor and Omega can do that, albeit with much higher volumes but lower RRPs, I would like to see the same from IWC.

    2. If I accept a 3rd party movement, then I would like to see that reflected on the price with a much more affordable RRP

    3. Isn’t manufacturing your own movements the foundation of haute horologerie?

    In automotive terms it’s like you were going to buy a Merc S-Class but the engine is manufactured by PSA. Might be super efficient and reliable but it will still leave me…meh…


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    Last edited by dade.c; 19th May 2021 at 22:38.

  6. #56
    Quote Originally Posted by Rodder View Post
    If one believes mechanical watch making has reached it’s pinnacle with the eta then good on you, there is no why. But as a mechanical watch enthusiast variety is the spice of life. Researching, understanding and choosing new advancements in watch making whilst supporting the industry to improve and grow.
    None of which I dispute. The assertion I challenged seemed to be that the customer would necessarily receive higher value from an in-house movement. This seems to me to be the insidious creep of marketing from the usual suspects, and it fails to consider the long and storied history of the ébauche on the one end of the horological spectrum, and the real value to the consumer of massive r&d volume amortisation on the other. I have owned and enjoyed many movements, some in-house, some not. A blanket view that one would be preferred in the abstract seems to misunderstand watchmaking and many pleasures of the hobby, both high and low.

  7. #57
    Quote Originally Posted by dade.c View Post
    Why not?

    Personal view:

    1. With a price tag of upwards of 5k I would expect to have a movement that is specifically designed for the watch. If Tudor and Omega can do that, albeit with much higher volumes but lower RRPs, I would like to see the same from IWC.

    2. If I accept a 3rd party movement, then I would like to see that reflected on the price with a much more affordable RRP

    3. Isn’t manufacturing your own movements the foundation of haute horologerie?

    In automotive terms it’s like you were going to buy a Merc S-Class but the engine is manufactured by PSA. Might be super efficient and reliable but it will still leave me…meh…


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    IWC at £5k isn’t in the business of haute horlogerie. The unit cost of an ébauche within the overall consumer cost of the watch delivers development value to the consumer amortised and qualitatively refined over a very high volume of units.

    No reason not to want in house, but possibly not just for its own sake; and there are plenty of recent examples where in-house has been beset with problems in the real world. I don’t see value in that.
    Last edited by JGJG; 19th May 2021 at 23:04.

  8. #58
    Quote Originally Posted by Rodder View Post
    variety is the spice of life
    I do think this is particularly true; to argue against myself, the pursuit of variety in modern era watchmaking has had certainly some spectacular results, such as the Chopard 1.96.

  9. #59
    Journeyman dade.c's Avatar
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    IWC - what's the big deal?

    Quote Originally Posted by JGJG View Post
    IWC at £5k isn’t in the business of haute horlogerie. The unit cost of an ébauche within the overall consumer cost of the watch delivers development value to the consumer amortised and qualitatively refined over a very high volume of units.

    No reason not to want in house, but possibly not just for its own sake; and there are plenty of recent examples where in-house has been beset with problems in the real world. I don’t see value in that.

    This I can agree. In-house does not necessarily equal quality and/or reliability.

    It would still signal to me that the company made an effort to create something special and contributed to the technological advancement of the industry.

    In simple man math though, at RRP parity, I’m paying way more marketing for a watch with an externally sourced movement, than for a watch with an in-house one. Nothing wrong in this either but would rather fund R&D.


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    Last edited by dade.c; 20th May 2021 at 09:43.

  10. #60
    Grand Master ryanb741's Avatar
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    The current model Aquatimer looks odd in photos but in the metal I really liked it. Would need a hefty discount mind you.

    I have had QC issues with IWC before on all 3 watches I owned (dust on the dial, chrono not resetting to 12, low power reserve). I appreciate I might be unlucky of course.

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  11. #61
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    Quote Originally Posted by dade.c View Post
    This I can agree. In-house does not necessarily equal quality and/or reliability.

    It would still signal to me that the company made an effort to create something special and contributed to the technological advancement of the industry.

    In simple man math though, at RRP parity, I’m paying way more marketing for a watch with an externally sourced movement, than for a watch with an in-house one. Nothing wrong in this either but would rather fund R&D.


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    £300 movement in 4-5k watch doesn’t sit well with me either. Particularly since IWC has long history of being a well respected movement manufacturer, pellaton system and 89 movement etc. They took too long to go in house, and only finally made moves in the last few years on the core range, sign of greed from Richemont and resting on laurels.

  12. #62
    Master helidoc's Avatar
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    I do think a company of IWC’s credentials should be able to do better than a generic movement, however decent such movements are.

    Whether the 693xx chronograph movements are really in house is a little questionable, as there is a lot of 7750 architecture in there. Sure the running seconds is now at 6, and it winds bidirectionally. I’m not sure it’s worth going dewy-eyed over the change from cam to column wheel switching, as with modern manufacturing methods this must be pretty easy to manufacture, in contrast to pre computer controlled times. I’m sure the changes are necessary for the price point.

    Dave


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  13. #63
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    I’ve just sold my limited edition Aquatimer to a dealer for a really low price. I had listed on eBay and didn’t get a single bid, which I was shocked by. I’m not a flipper I buy watches to enjoy and keep (although I am in process of reducing my collection). But I will prob think twice about buying another IWC in future.


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  14. #64
    Craftsman Ginpopy's Avatar
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    That is simply absolute perfection




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  15. #65
    Craftsman Ginpopy's Avatar
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    IWC - what's the big deal?

    Quote Originally Posted by dade.c View Post
    Why not?

    “... In automotive terms it’s like you were going to buy a Merc S-Class but the engine is manufactured by PSA. Might be super efficient and reliable but it will still leave me…meh
    Perfect example because Mercedes really fits the M282 engine in its cars which is basically a Renault engine. Open the bonnet of the Mercedes and look on the motor block for the Renault logo.

    The engineering team of Daimler developed the french engine to perfection.

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    Last edited by Ginpopy; 22nd May 2021 at 22:47.

  16. #66
    Grand Master Saint-Just's Avatar
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    Certainly not in a S class
    'Against stupidity, the gods themselves struggle in vain' - Schiller.

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