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Thread: New TAG Heuer Aquaracer

  1. #1
    Master
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    New TAG Heuer Aquaracer

    Not sure about this one, those faceted hour markers are a design element too far imho and those hands, what have they done ? Much prefer my current Aquaracers. Donít these manufacturers do any market research?
    Image1617832038.933582.jpg


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  2. #2
    Grand Master ryanb741's Avatar
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    Kill it with fire. Cyclops at 6 is a huge eyesore IMHO

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  3. #3
    Master davidj54's Avatar
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    Iíve got a current version AquaRacer in grey 41mm and have said many times itís a highly underrated watch most likely due to THís position as a bit of a marmite brand. Iíve actually got the 41mm white dial auto on order from a US dealer, they were the only ones I could find who could source a new one after it had been discontinued.

    Iím not loving the new version though. I donít mind the hands, but what I really donít like is the circle cyclops over a square date window. It looks so off that it ruins the watch. Also, theyíre only offering them in 43mm which is pretty big, the previous line had the choice of 43 or 41 and I can say that the proportions of the 41 are superb.

    Looks like theyíve upgraded the clasp to have on the fly adjustment which is welcome, but theyíre still an ETA based watch but RRP is now £2500? Sorry but they just arenít worth that, I got mine for a grand less than that and at that price itís a solid offering, but if Iím spending £2.5k on a dive watch Iím looking at the Tudor BB or BB58 with an in house, 70hr PR movement.

    I defend TAG where possible as I think they get some unnecessary stick, but for me theyíve made the AquaRacer not as nice to look at and far too expensive for what it is.

  4. #4
    Master davidj54's Avatar
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    For reference, my 41mm in grey



    And the 41mm in white Iím waiting on (credit to dannys.watches on IG)



    As you can see, previous line kicks the backside out of the new releases and, given thereís no upgrade to the movement Iím not sure how that price hike is justified at all.


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  5. #5
    Master James_'s Avatar
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    Looks like they have been looking at microbrands and seeing that people gobble them up. New and shiny but kinda out there and maybe a bit ugly really does sell pretty well for microbrands so why not copy them.

  6. #6
    Master davidj54's Avatar
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    Turns out the cyclops is on the underside of the dial, which is better but it still looks not great. Take that away and itís a nice watch, but still too big and too expensive.

  7. #7
    It looks like the Baume & Mercier models from the early 2000s. Nothing really new here

  8. #8
    Craftsman Idontgram's Avatar
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    Quote Originally Posted by davidj54 View Post
    For reference, my 41mm in grey



    And the 41mm in white Iím waiting on (credit to dannys.watches on IG)



    As you can see, previous line kicks the backside out of the new releases and, given thereís no upgrade to the movement Iím not sure how that price hike is justified at all.


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    Iíve come full circle on Aqua racers and have been thinking about picking one up recently.

    I thought the white in 41mm would be ideal: nice choice.

  9. #9
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    I really like the previous Aquaracers....this one though looks horrible.

  10. #10
    Master davidj54's Avatar
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    Quote Originally Posted by Idontgram View Post
    Iíve come full circle on Aqua racers and have been thinking about picking one up recently.

    I thought the white in 41mm would be ideal: nice choice.
    They are really solid built and well finished watches. The bracelet is so supple, the proportions of the 41mm are perfect, itís so slim for a 300m diver, great lume. I really think itís an excellent watch if you can get one for around £1500.

    The white in 41mm (auto) is nearly impossible to get hold of now, unless you find a good second hand one on C24 or something. The blue, grey and black 41ís are still knocking around new though, worth it if you can get a discount.

  11. #11
    Master Tazmo61's Avatar
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    Quote Originally Posted by ryanb741 View Post
    Kill it with fire. Cyclops at 6 is a huge eyesore IMHO
    Agreed , it just doesn't look right at all .

  12. #12
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    I fully expected to hate everything about it, especially the barnacle at '6' but you know what, I don't. I actually quite like it. It's different enough to not be another version of a generic diver and I love the sword hands. The fact is has a C5 movement and high quality bracelet for £2300 is pretty decent I think. However, when compared to a used, previous model like those owned by davidj54 at around the £1500 mark....well there's no competition really. Another plus is that you can actually buy one, unlike other brands discussed at length yesterday.

  13. #13
    OP’s pic is quite crappy. Sorry
    Here are some more representative pics.
    I like it. It seems more refined and still toolish. Bracelet has micro adjustment, bezel is much nicer. Lugs are slimmer and shorter and watch is overall lighter. Choice of Ti as well. The only thing is Caliber 5 with a power reserve of only 38 hours.








  14. #14
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    Those pics look a lot better but I'm still not a fan. I prefer the bezel without the raised markers as I've never really liked those, but it was a real design feature on Tags and losing that makes the rest of the watch a bit more generic which is always a shame.

    I think they'd have been better losing the horizontal lines on the dial and go for a brushed finish of some sort as I think it makes the whole thing too busy now the indices are octagonal. Finally, a circular or octagonal date window.

  15. #15
    Craftsman bigmul's Avatar
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    Quite like them, I have an aquaracer 300m chrono from 5 years ago and itís still may favourite watch.

    The date at 6 is the thing Iím not keen on, everything else I think is good! Still fancy one of the GMT aquaracers :-)

  16. #16
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    On viewing the initial reviews I thought they were a good update, would like to see the rumoured 41mm if it appears.
    Not sure about the 844 LE though.



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  17. #17
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    Quote Originally Posted by davidj54 View Post
    For reference, my 41mm in grey



    And the 41mm in white Iím waiting on (credit to dannys.watches on IG)



    As you can see, previous line kicks the backside out of the new releases and, given thereís no upgrade to the movement Iím not sure how that price hike is justified at all.


    Sent from my iPhone using Tapatalk
    I agree, that White is a lovely watch and good value at £1500-ish.
    Iíd like to see a bit more clarity and structure to the Tag Heuer range, but you need to consider the target customer.
    Iíve suggested previously that I think the Heuer branded models should be marketed separately, looking at most AD displays theres a bit of a scattergun approach.
    But hereís the thing, if you like them you can walk in and try (from Monday), maybe have a haggle and actually buy one. No lists, no nonsense.
    They obviously sell, so someone knows what they are doing !


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  18. #18
    Master davidj54's Avatar
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    Quote Originally Posted by OHG1X View Post
    I agree, that White is a lovely watch and good value at £1500-ish.
    Iíd like to see a bit more clarity and structure to the Tag Heuer range, but you need to consider the target customer.
    Iíve suggested previously that I think the Heuer branded models should be marketed separately, looking at most AD displays theres a bit of a scattergun approach.
    But hereís the thing, if you like them you can walk in and try (from Monday), maybe have a haggle and actually buy one. No lists, no nonsense.
    They obviously sell, so someone knows what they are doing !


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    Apparently they arenít being released until September? But yeah, youíre right in what youíre saying and yep, they are a popular line.

    I got into watches via TAG. Got a promotion with a good pay rise at work about 5 years ago and decided I was gonna treat myself with my first Ďproperí watch. I didnít know anything about watches really, to me as a layman Rolex, Omega and TAG Heuer were the Ďbestí brands and of the three the TAGs were in my budget! So off I went to Goldsmiths in my lunch break and got an F1. I think I was typical of the mindset of a lot of punters that buy a TAG.

    Had a good salesman who steered me away from the overpriced quartz I wanted to a similarly priced automatic, took the time to talk to me and educated me quite a bit on watches, rather than just sell me the thing I thought I wanted as quickly as possible.

    I loved the watch but it sent me down this rabbit hole! And I ended up coming full circle to TH with the AquaRacer which is a really solid watch.

  19. #19
    Master
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    Quote Originally Posted by RAJEN View Post
    OP‚€™s pic is quite crappy. Sorry
    Here are some more representative pics.
    I like it. It seems more refined and still toolish. Bracelet has micro adjustment, bezel is much nicer. Lugs are slimmer and shorter and watch is overall lighter. Choice of Ti as well. The only thing is Caliber 5 with a power reserve of only 38 hours.







    None taken. Not my pic to be fair, pinched from the Calibre 11 article on the fly, looked better in their article.


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    Last edited by emgee; 9th April 2021 at 11:06.

  20. #20
    Master Onelasttime's Avatar
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    The only Aquaracers I ever liked were this generation from the early Noughties





    Everything since has been bloated and ugly IMO

  21. #21
    Master
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    Love those! And the 2000 series

    Quote Originally Posted by Onelasttime View Post
    The only Aquaracers I ever liked were this generation from the early Noughties





    Everything since has been bloated and ugly IMO

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