Hear! Hear!
There are probably some good watch manufacturer websites out there somewhere - but if you asked me to name one, I could not.
Instead, what you get is a fixed banner that is too deep (at least in landscape/laptop mode), annoying repeat pop-ups every time you move to a fresh page, drop-downs that obscure the entire screen, vast, complex menus that use-up half the visible area or a menu tab so obscure you need a PhD in cryptographics to detect the one particular pixel that will take you where you want to go. You have "collections" labelled by dozens of fanciful and utterly meaningless names which tell you nothing about the nature of the watches therein, search bars that barely work, sorting algorithms that are useless or inapplicable, horrible images - all too often face-on CAD renders that barely resemble the IRL product or ultra-low quality jpegs apparently photographed with a potato, "technical details" that omit trivial details like size, movement, materials etc., and of course agonisingly slow load times of all this crapola...
Most of it is painfully "Web 1.1" standard, rarely updated and frankly useless - which in a world that rarely looks up from its phones and computers, never mind one that is spending months and even years locked-down away from physical retail - is utter madness, and sure reason why in an amazingly diverse world of watches, only a tiny number of brands are ever heard of - even on a forum full of watch obsessives like us.
Madness!