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Thread: Ref: 116508 Rolex Daytona/ Yellow gold-Green dial. Up £20,000 in recent months ??

  1. #1

    Ref: 116508 Rolex Daytona/ Yellow gold-Green dial. Up £20,000 in recent months ??

    The list price is now £29,350.
    In 2019 they were £26,750 retail.
    After the John Mayer Talking Watches video on Hodinkee for some time dealers were offering circa £34,000 and selling for circa £40k.
    I was chatting to a friend today who mentioned a dealer had offered him £55,000 for a green dial ref 116508 and would buy as many as he could source-
    which evidently was none!
    This sounded a ridiculous jump in value in a very short period of time but a quick scout online showed these prices:







    I knew the 5711 had gone mental in value, but for the Ref 116508 Daytona to suddenly leap up around £20k seems ridiculous.

    Can any of the expert dealers on this forum shed some light on the reality of the current market ?

    Iíve never previously posted a Rolex value thread.

  2. #2
    Platinum Daytonas also seem to have jumped from c.£50K on reseller sites like WF, to over £80K.

  3. #3

    Ref: 116508 Rolex Daytona/ Yellow gold-Green dial. Up £20,000 in recent months ??

    Yeah as above, not just the 5711 shooting up.

    If I were a betting man, Iíd buy a 16528 or two in good nick... you can buy nice ones for late 20s to mid 30s it seems... plain dials, not diamonds.

    Thatís little more than steel 16520s - for a much rarer, solid gold watch + bracelet. Zenith Daytonas continue to generally rise in price... and the gold classic Daytonas are six-figure watches & quite rare.

    £45/50,000 is probably only a Hodinkee post or Talking Watches episode away.

    (I am not a betting man, spare cash of that sort would go into property or a tracker fund/Apple shares but...)
    Last edited by Dark Side of The Loon; 1st April 2021 at 09:06.

  4. #4
    Grand Master
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    They went up as soon as Meyer declared them to be a "sleeper"
    Supply got less as people snaffled, drove the price up more to where we are now although there are additional rumours circulating about it being discontinued so the market is in hoard mode. Realistically ive seen them go for late 50-60.

  5. #5
    Master
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    I work at an AD and we take requests on this watch, circa 1 year wait list, no previous buying history required. Chrono24 pricing is like eBay pricing, not really indicative of actual market value across the globe. This is giffen goods, so for some the difference between 30 and 50k is neglible.

  6. #6
    Master
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    Overall this is a good sign that the Rolex programme of raising its brand image is working. If you want a Rolex, you are going to have to pay for it.

  7. #7
    Master
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    Quote Originally Posted by Mick P View Post
    Overall this is a good sign that the Rolex programme of raising its brand image is working. If you want a Rolex, you are going to have to pay for it.
    Yawn

  8. #8
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    Quote Originally Posted by 744ER View Post
    I work at an AD and we take requests on this watch, circa 1 year wait list, no previous buying history required. Chrono24 pricing is like eBay pricing, not really indicative of actual market value across the globe. This is giffen goods, so for some the difference between 30 and 50k is neglible.
    I don’t think this is a giffen good...


    A Giffen good is a low income, non-luxury product for which demand increases as the price increases and vice versa. A Giffen good has an upward-sloping demand curve which is contrary to the fundamental laws of demand which are based on a downward sloping demand curve.

    I think you may mean Veblen but using that term with Rolex usually gets people hot under the collar here ...

  9. #9
    Master
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    Quote Originally Posted by ach5 View Post
    Yawn
    You can yawn all you want but the inescapable fact is that prices have risen over the last few years and this is good for everyone except cheapskates who bought a Rolex at a discounted price and then when it plays up due to not being serviced takes it to some back street repairer for a bodge up job.

    Keeping prices high and with parts restricted to a chosen few, Rolex will attract the right sort of customer and if you don't like that, then tough conkers.

  10. #10
    Quote Originally Posted by 744ER View Post
    I work at an AD and we take requests on this watch, circa 1 year wait list, no previous buying history required. Chrono24 pricing is like eBay pricing, not really indicative of actual market value across the globe. This is giffen goods, so for some the difference between 30 and 50k is neglible.
    I have no idea which AD you work for but in my experience there is not a waiting list for this watch.
    My buying history with my usual Rolex AD shows Iíve put over £200,000 their way in a fairly short period of time
    and yet the last time I contacted them for a desirable model it was made clear itís no longer happening- unless I buy
    lots of jewellery.
    So I find it hard to believe a green Daytona would be sold to any punter with no buying history!

  11. #11
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    Quote Originally Posted by Mick P View Post
    You can yawn all you want but the inescapable fact is that prices have risen over the last few years and this is good for everyone except cheapskates who bought a Rolex at a discounted price and then when it plays up due to not being serviced takes it to some back street repairer for a bodge up job.

    Keeping prices high and with parts restricted to a chosen few, Rolex will attract the right sort of customer and if you don't like that, then tough conkers.
    Yawn. Change the record. Donít you get bored spouting the same stuff constantly and incessantly?

  12. #12
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    Quote Originally Posted by farmkid View Post
    I have no idea which AD you work for but in my experience there is not a waiting list for this watch.
    My buying history with my usual Rolex AD shows Iíve put over £200,000 their way in a fairly short period of time
    and yet the last time I contacted them for a desirable model it was made clear itís no longer happening- unless I buy
    lots of jewellery.
    So I find it hard to believe a green Daytona would be sold to any punter with no buying history!
    Goes to prove theyíre not trying to keep desirable watches with watch enthusiasts - theyíre just trying to squeeze the wealthier clients for as much cash as they can. £200k and they insist you buy jewellery? Youíre being taken for a mug and deserve better with that kind of spend.

  13. #13
    Quote Originally Posted by ach5 View Post
    Goes to prove theyíre not trying to keep desirable watches with watch enthusiasts - theyíre just trying to squeeze the wealthier clients for as much cash as they can. £200k and they insist you buy jewellery? Youíre being taken for a mug and deserve better with that kind of spend.
    Based on that nonsense WF is cheaper and probably the smarter way to go long term.

  14. #14
    Craftsman jonasy's Avatar
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    People complain about grey dealers but this thing with Rolex valued above RRP must be a money launderers wet dream come true.

    I wonder how big part money laundering is in causing shortages.

  15. #15
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    Or just donít bother and buy a better watch for the money. I had one of these when they first came out, bought it for a discount and tbh it didnít get worn out the house. I canít think of a better watch to get mugged for. Itís all out and out bling, which these days is likely to get you injured or worse.

  16. #16
    Quote Originally Posted by jonasy View Post
    People complain about grey dealers but this thing with Rolex valued above RRP must be a money launderers wet dream come true.

    I wonder how big part money laundering is in causing shortages.
    You'd have to check the auctions for that.

  17. #17
    Quote Originally Posted by ach5 View Post
    Goes to prove theyíre not trying to keep desirable watches with watch enthusiasts - theyíre just trying to squeeze the wealthier clients for as much cash as they can. £200k and they insist you buy jewellery? Youíre being taken for a mug and deserve better with that kind of spend.
    I havenít personally spent £200k - a fair chunk of that includes friends who I took to the store and they subsequently bought some expensive watches.
    In the ADís defence they did sell me with some blue chip models such as a steel Daytona, Pepsi, Hulk etc etc-
    But- those days are gone.

  18. #18
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    Price inflation aside for a sec, what an ugly looking monstrous carbuncle of a thing. Also it's just so tragically unsubtle, screams mug me, tbh if you mince about in that you almost deserve it, lolz, they'd be doing you a favour taking it off your wrist.
    Last edited by Passenger; 4th April 2021 at 11:25.

  19. #19
    Quote Originally Posted by Passenger View Post
    Price inflation aside for a sec, what an ugly looking monstrous carbuncle of a thing. Also it's just so tragically unsubtle, screams mug me, tbh if you mince about in that you almost deserve it, lolz, they'd be doing you a favour taking it off your wrist.
    Yup.

  20. #20
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    Quote Originally Posted by farmkid View Post
    I havenít personally spent £200k - a fair chunk of that includes friends who I took to the store and they subsequently bought some expensive watches.
    In the ADís defence they did sell me with some blue chip models such as a steel Daytona, Pepsi, Hulk etc etc-
    But- those days are gone.
    On a side note, I only just realised for the first time that your avatar isnít a cowboy hat, as I always assumed it was! Nor a pair of upside down pants. I think itís a fancy designer chair?

  21. #21
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    Quote Originally Posted by ach5 View Post
    On a side note, I only just realised for the first time that your avatar isnít a cowboy hat, as I always assumed it was! Nor a pair of upside down pants. I think itís a fancy designer chair?
    lol
    I always thought it was a cowboy hat

  22. #22
    Craftsman M1011's Avatar
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    Quote Originally Posted by ach5 View Post
    On a side note, I only just realised for the first time that your avatar isnít a cowboy hat, as I always assumed it was! Nor a pair of upside down pants. I think itís a fancy designer chair?
    Quote Originally Posted by Hood View Post
    lol
    I always thought it was a cowboy hat
    It's an Albatross Armchair, by designer Danielle Forty and artist Airborne.

    According to Google anyway

  23. #23
    Quote Originally Posted by Mick P View Post
    You can yawn all you want but the inescapable fact is that prices have risen over the last few years and this is good for everyone except cheapskates who bought a Rolex at a discounted price and then when it plays up due to not being serviced takes it to some back street repairer for a bodge up job.

    Keeping prices high and with parts restricted to a chosen few, Rolex will attract the right sort of customer and if you don't like that, then tough conkers.
    ĎThe right sort of customerí being who exactly? - do you mean rich people?


    Sent from my iPhone using Tapatalk

  24. #24
    Master MartynJC (UK)'s Avatar
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    Why is Chrono24 being quoted? As mentioned it’s like eBay prices - both not very realistic.
    Last edited by MartynJC (UK); 5th April 2021 at 14:28.

  25. #25
    Grand Master Wallasey Runner's Avatar
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    I remember seeing this Watch in the window of DMR before the prices went crazy, £22k or thereabouts as I recall. It had always looked good in glossy promo shots, but looked bloody aweful in the flesh. I thought at the time no wonder it's in the window, they can't sell it.

    Then again, the unpopular stuff are usually the ones that gain the most value.

  26. #26
    Quote Originally Posted by MartynJC (UK) View Post
    Why is Chrono24 being quoted? As mentioned itís like eBay prices - both not very realistic.
    I agree some of the Chrono24 prices being asked seem absurd-
    but as stated in the op dealers are offering £55k -which at £25k over list is ridiculous

  27. #27
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    Quote Originally Posted by Wallasey Runner View Post
    I remember seeing this Watch in the window of DMR before the prices went crazy, £22k or thereabouts as I recall. It had always looked good in glossy promo shots, but looked bloody aweful in the flesh. I thought at the time no wonder it's in the window, they can't sell it.

    Then again, the unpopular stuff are usually the ones that gain the most value.
    Always the way, the stuff no one wants becomes desirable.
    Happens in footwear i noticed. Sale rack fodder and then ten years later its commanding treble figures.

  28. #28
    Quote Originally Posted by TROYBOY79 View Post
    Always the way, the stuff no one wants becomes desirable.
    Happens in footwear i noticed. Sale rack fodder and then ten years later its commanding treble figures.
    I thought after 10 years all undesirable footwear became ĎnewĒ stock in TK Maxx.

  29. #29
    Craftsman
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    I got offered a brand new one from my regular AD a few years ago , turned it down because I didnít like it.

    Didnít buy a Platinum Daytona at £23k years ago as I did thunk it was worth the premium over the steel model.

    With hindsight.....

  30. #30
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    Rich.

    Quote Originally Posted by RobDad View Post
    ĎThe right sort of customerí being who exactly? - do you mean rich people?


    Sent from my iPhone using Tapatalk
    Not sure Rich people even give Rolex a look at these days, they have all moved on to brands which anyone with a credit card could not afford.

  31. #31
    Master
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    Quote Originally Posted by Justin Case View Post
    I thought after 10 years all undesirable footwear became ĎnewĒ stock in TK Maxx.
    And subsequently makes itís way on to SC...

  32. #32
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    Quote Originally Posted by Flasher View Post
    Not sure Rich people even give Rolex a look at these days, they have all moved on to brands which anyone with a credit card could not afford.
    Yes I firmly agree with you and it is obvious that Rolex are trying to move into that market. They suffered from having to give a discount on nearly every new watch that they sold a few years ago and grey dealers were also cutting prices and it was becoming a race to the bottom. The Rolex brand image was taking a nose dive.

    Today they want someone who walks in, buys the watch at the RRP and walks out without a care in the world. He will also be the person who brings it in every five years for a service and would not dream of going to an independent. If you want a new watch today, it is a grey dealer job at a marked up price. This is precisely what Rolex want and you cannot blame them for that.

  33. #33
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    Quote Originally Posted by Justin Case View Post
    I thought after 10 years all undesirable footwear became ĎnewĒ stock in TK Maxx.

    You'd be surprised

  34. #34
    Master
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    I had the Ďsisterí partner of the 508.....the 116509, which is white gold with a deep blue dial. Far more handsome, but not as fashionable. The obsession with price is depressing.......

  35. #35
    So this is still on Rolex's website now - which means it has not been discontinued ..?

  36. #36
    Still on website

  37. #37
    Master TKH's Avatar
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    yep Green lives.....let's hope the speculators did not sweep them all up last month and now lose their shirts...

  38. #38
    Or possibly be removed from website later today

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