You may have a point...
I compare them with B&R at their beginning sometimes, because of the "imaginative" story telling. They added a Ivan Arpa dimension with their inclusions.
The problem is that when you don't adhere to the story telling, you judge the product for what it is, and not for what it represents. This is of course true for every product, not just watch brands.
Which is why most of the criticism is directed at the price point: if you don't buy the marketing, the watch is still as good as it would be if you did but isn't quite worth the same...
The luvvies do have a point though: a product is worth what people are prepared to pay for it, and as the story telling increases the value to their eyes, Bremont would be stupid to sell them cheap.
Selling a steel watch with a 7750 inside for £12K takes some chutzpah. Selling a steel watch for £100K will take even more, regardless of any association with what could be called a B movie.
But if they do it's no stone in my garden. It will not change the way I see them, and they will not care one iota.