I used to be a big fan of Hodinkee, as they produced some of the best quality reviews and videos on vintage watches (in a way made them cool especially to the younger generation). Some examples are 'Talking Watches', 'A week of the wrist', 'reference point' etc.
I also liked many of their collaboration watches, especially some of the earlier ones such as the Heuer Skipper, the VC, and recently the Blancpain FF.
However, as they've recently bought by LVMH (for 40 million), I can't help but feel that they are gradually becoming sellers rather than publishers. (there's only so much money in making youtube videos and selling magazines). (Biased) reviews of products on their shop such as the Massena Lab watches: make the rest of their articles somewhat less credible to me (who knows which one is paid for, maybe all).
I still enjoy their occasional videos, but foresee a change in style soon as well.
Would love to hear your thoughts!
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