It will never happen, Rolex are Marketers and will continue to keep on doing what they do best.
Last edited by Flasher; 21st January 2021 at 16:48. Reason: Error
Out of interest, what was pitiful about this post?
There is maybe a sense within the watch sector that a shift in the demographic of the buyer could sway the balance away from the established brands of Rolex, Omega etc and maybe that is what is trying to be highlighted. Certainly not going to happen today or next year but as fashions, trends and perceptions change over time, the next generation of watch buyers could just very easily turn away from Rolex and Omega and maybe that is what is the long game GS are looking at.
Rolex has always been a big player but it’s market dominance has only reached the point that we are seeing now, over the past 3/4 years and that maybe shows that the dominance is a fervour fad and at some point that will wane, with Rolex returning to it’s established position as one of the big names but having to compete now with GS, Omega etc.