I was watching a review of the new Longines spirit watch and its modified ETA-movement today and it got me thinking...

Isn’t it odd that in this day and age so many watches still use 2824s, 2892s and 7750s? Those movements are now 20-40years old! I appreciate that the 2824 comes in its 80hr version in many Swatch offerings now and the 2892 is the basis of the omega co-axial. But with so much consumer interest in new movements and specs, surely ETA would have upped their game, or at least Sellita would have seen an opportunity to ‘overtake’ them with a thinner chrono / a traveller GMT / longer service intervals etc...

I’m sure there will be the usual arguments about servicing costs, a reliable workhorse and so on but given how many brands are offering new movements, it’s surprising more hasn’t come from the places where they specialise in mass movement manufacture