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Thread: Rolex price increase

  1. #1
    Master Papa Hotel's Avatar
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    Rolex price increase

    6% across the board, 4th January, you heard it here first.

  2. #2
    Clearly they arenít charging enough already. I think their next move should be to burn down their factory. The leftover stock would then be worth billions

  3. #3
    Master
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    Mick P says they are under charging at RRP so that's good enough for me.
    I'd go 10% with the Brexit factor.

  4. #4
    Craftsman TonyAFC8's Avatar
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    Wow, 6% mid covid. Thatís some increase.


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  5. #5
    Master
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    Quote Originally Posted by TonyAFC8 View Post
    Wow, 6% mid covid. Thatís some increase.


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    No it's not when the Grey dealers are selling well above RRP. Whatever you think of Grey Dealers, you have to admit that they know the market inside out.

  6. #6
    Master
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    Have they ever announced an increase over a month early?

    I thought they liked this cloak and dagger business where it was always the 1st of the month and the ADís only found out the night before.

    I can see the logic in announcing this to increase the Xmas sales for ADís of datejusts and the like. As for the SS some would say a 6% increase on a watch you canít buy anyway is irrelevant.

  7. #7
    Journeyman
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    A 6% increase across the range would not surprise me at all, I am surprised its not more in fact.

  8. #8
    Craftsman
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    Do you think it would be wise to sell all my bitcoin and invest everything in Rolex watches for my pension portfolio?

  9. #9
    Master
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    Quote Originally Posted by bobc View Post
    Do you think it would be wise to sell all my bitcoin and invest everything in Rolex watches for my pension portfolio?
    Never put all your eggs in one basket, so buy a few but not too many.

  10. #10
    Craftsman
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    it might be worth me keeping hold of my date just 41 for a further couple of months then in that case!

  11. #11
    Craftsman TonyAFC8's Avatar
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    Quote Originally Posted by Mick P View Post
    No it's not when the Grey dealers are selling well above RRP. Whatever you think of Grey Dealers, you have to admit that they know the market inside out.
    They grey dealers know there market and forcing up the grey as Rolex do makes any increase look small when compared.

    6% is no surprise i mean but more a shame to increase like that now. Business is business.


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  12. #12
    Grand Master Wallasey Runner's Avatar
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    Could be even more if we have a Brexit no deal and additional UK duties become applicable.

  13. #13
    Apprentice
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    Quote Originally Posted by snedboy View Post
    Clearly they arenít charging enough already. I think their next move should be to burn down their factory. The leftover stock would then be worth billions
    Haha yes burn the factory :)


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  14. #14
    Craftsman
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    Quote Originally Posted by Mick P View Post
    No it's not when the Grey dealers are selling well above RRP. Whatever you think of Grey Dealers, you have to admit that they know the market inside out.
    You think Rolex dont?

  15. #15
    Craftsman
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    Well now your names and the shops names vanished from the warranty card, the main selling route is via grey dealers.

  16. #16
    Master jukeboxs's Avatar
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    Rolex price increase

    Good news, not unexpected.

  17. #17

  18. #18
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Wallasey Runner View Post
    Could be even more if we have a Brexit no deal and additional UK duties become applicable.
    Because Rolex watches are coming from the EU?

  19. #19
    Grand Master Wallasey Runner's Avatar
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    Quote Originally Posted by Raffe View Post
    Because Rolex watches are coming from the EU?
    Because the UK won't be in the EU

  20. #20
    Journeyman
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    Rolex are not based in the EU.

  21. #21
    Master
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    Quote Originally Posted by Devonian View Post
    As for the SS some would say a 6% increase on a watch you canít buy anyway is irrelevant.
    Donít forget the 2 of each SS model that ADs apparently keep in the safe...🤣

  22. #22
    Master
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    who does it effect if you cant buy them anyway?

  23. #23
    Quote Originally Posted by bwest76 View Post
    who does it effect if you cant buy them anyway?
    Gee I wonder

  24. #24
    Master
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    Quote Originally Posted by Wallasey Runner View Post
    Could be even more if we have a Brexit no deal and additional UK duties become applicable.
    The UK Global [no deal] tariff is already published. No change to the tariff on automatic wristwatches of non-precious metals.


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  25. #25
    Master
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    Quote Originally Posted by Papa Hotel View Post
    6% across the board, 4th January, you heard it here first.
    Love it. Better get to the AD as soon as they open and stock up.

  26. #26
    Master
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    Quote Originally Posted by Wallasey Runner View Post
    Because the UK won't be in the EU
    Would it not be more to do with the CHF against the pound?

  27. #27
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Wallasey Runner View Post
    Because the UK won't be in the EU
    But that makes no difference, as they are coming from Switzerland and not the EU.

  28. #28
    Apprentice
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    You would expect such price increases would lead to lower demand and higher availability as Rolex would want to maximise production to avail of the increased margin. However in reality, the opposite will most likely happen with Rolex being a Veblen good. If this price increase rumour is true, there wont be a Rolex on display anywhere until after 5th January.

  29. #29
    Master Papa Hotel's Avatar
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    OK, who had post #28 for Veblen?

  30. #30
    Craftsman
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    I just googled it and then quizzed my dad on it he didnít know the word either

  31. #31
    Craftsman
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    Appreciate this is another Ďheard it here, Rolex price rise sooní story, but in practice do Rolex price rises usually include Tudor ?

    I vaguely recall they do, but does anybody have a definitive answer ?

  32. #32
    Excellent news- keeps out the riff-raff

  33. #33
    Master sean's Avatar
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    Quote Originally Posted by Papa Hotel View Post
    6% across the board, 4th January, you heard it here first.
    Looks like it could be a global price hike. AD in Toronto confirmed the same details earlier today.

  34. #34
    Itís going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.

  35. #35
    Quote Originally Posted by vortgern View Post
    Itís going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.
    How would that effect Rolex?

  36. #36
    Journeyman
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    Rolex hike the price, people get annoyed, people still buy there watches. The grey dealers stock value goes up! In a nutshell thatís what happens on January 1st.


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  37. #37
    Quote Originally Posted by Papa Hotel View Post
    OK, who had post #28 for Veblen?
    Good shout.

  38. #38
    Quote Originally Posted by vortgern View Post
    Itís going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.

    Definitive source please?

  39. #39
    Master Jon Kenney's Avatar
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    Quote Originally Posted by Papa Hotel View Post
    OK, who had post #28 for Veblen?
    I had post #28, but for Cilla, not Kostal

    Do I still get a prize?
    Last edited by Jon Kenney; 22nd November 2020 at 02:04.

  40. #40
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Jon Kenney View Post
    I had post #28, but for Cilla, not Kostal

    Do I still get a prize?
    Cilla is banned, so you cannot claim the prize.

  41. #41
    Quote Originally Posted by watchlovr View Post
    How would that effect Rolex?
    It would affect Rolex buyers

  42. #42
    Craftsman
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    Quote Originally Posted by Papa Hotel View Post
    6% across the board, 4th January, you heard it here first.


    A few on waiting lists getting the call 5th January. nailed on.

    Happened to me with my Pepsi, got the call the day after a price rise.

  43. #43
    Another price increase thats all we need

  44. #44
    Quote Originally Posted by taz11 View Post
    Another price increase thread - thats all we need
    Fixed that for you.

  45. #45
    Master
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    Quote Originally Posted by RobDad View Post
    Excellent news- keeps out the riff-raff
    Not nice to say but you need to do that if you want to protect the brand. Rolex, or any other premium brand , want the sort of customer who can just swan in and buy a watch without worrying about the price. That is the image they wish to portray.

  46. #46
    Master
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    Actually, Rolex seem very aware of the need for genuinely competitive pricing. They could be said to be quite restrained.
    Remember that the bulk of the sales...the bread and butter if you like....is routine stuff like ladies datejusts and so on. Not Daytonaís and Ďprofessionalí models. In that sense supply is perfectly satisfactory. Theyíre a great brand, I think, but they know they are in the upper-middle; the high end doesnít have enough volume for a mass producer like Rolex. Theyíre like Mercedes,not Porsche. Sensible company.

  47. #47
    Journeyman
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    So would I be right in thinking that no Rolex main dealers will be offering any of the popular watches this side of Xmas now? After all they will definitely still sell them in January and make 6% extra profit? They would be sensible to just keep them in their safes?


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  48. #48
    Donald Trump out and now this. What the hell is going on with this world????

  49. #49
    Master
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    Quote Originally Posted by Stonewood View Post
    So would I be right in thinking that no Rolex main dealers will be offering any of the popular watches this side of Xmas now? After all they will definitely still sell them in January and make 6% extra profit? They would be sensible to just keep them in their safes?


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    Yes indeed.

  50. #50
    Journeyman
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    Quote Originally Posted by Mick P View Post
    Yes indeed.
    Thank you for confirming. Is this price increase going to be definite do you know mick? Anyone know where the rumour has come from?


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