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Thread: Rolex price increase

  1. #101
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    I heard the price rise had doubled as Brexit has now happened

  2. #102
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    Quote Originally Posted by mtagrant View Post
    I heard the price rise had doubled as Brexit has now happened
    It’s a bit early for April 1st

  3. #103
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    Quote Originally Posted by MartynJC (UK) View Post
    It’s a bit early for April 1st
    It’s been running since November though 😉

  4. #104
    Grand Master Raffe's Avatar
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    Price increase has been postponed because of Brexit, they need to figure out the appropriate markup first.

    It'll come in February latest.

  5. #105
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    Quote Originally Posted by Raffe View Post
    Price increase has been postponed because of Brexit, they need to figure out the appropriate markup first.

    It'll come in February latest.
    My source now tells me Monday 18th January and no longer the 6% across the board. We could be looking at 15% for precious metal and 10% on steel.

  6. #106
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    Quote Originally Posted by Papa Hotel View Post
    My source now tells me Monday 18th January and no longer the 6% across the board. We could be looking at 15% for precious metal and 10% on steel.
    Yes, hearing similar.

    Where is Hilton when you need him?

  7. #107
    15% on precious metal! Wow that’s some hike on a £30k watch. Eeeek


    Sent from my iPhone using Tapatalk

  8. #108
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    Quote Originally Posted by Stonewood View Post
    15% on precious metal! Wow that’s some hike on a £30k watch. Eeeek


    Sent from my iPhone using Tapatalk
    There are a few things at play; along with the ridiculous situation where the value of steel watches is higher than precious metal there's the rising price of gold and the uncertainty over how the £ will go over the next year, Rolex want to cover that off.

    15% sounds a lot but if the Brexiteers have it right then we could yet end up with the cheapest Rolexes on the planet!

  9. #109
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    Quote Originally Posted by Stonewood View Post
    15% on precious metal! Wow that’s some hike on a £30k watch. Eeeek


    Sent from my iPhone using Tapatalk

    £4,500 some people spending that on a watch won’t bat an eyelid, but it make a big difference to quite a few more.

  10. #110
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    Quote Originally Posted by Raffe View Post
    Yes, hearing similar.

    Where is Hilton when you need him?
    You called.

  11. #111
    Grand Master Wallasey Runner's Avatar
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    Quote Originally Posted by Papa Hotel View Post
    My source now tells me Monday 18th January and no longer the 6% across the board. We could be looking at 15% for precious metal and 10% on steel.
    But added to that far more desirable watches will be made available to satisfy demand and stop the Flippers. It would be nice if they had a BLRO in the window in time for my 60th.

  12. #112
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    Quote Originally Posted by Wallasey Runner View Post
    But added to that far more desirable watches will be made available to satisfy demand and stop the Flippers. It would be nice if they had a BLRO in the window in time for my 60th.
    That's huge news if turns out to be true!

  13. #113
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    Quote Originally Posted by Wallasey Runner View Post
    But added to that far more desirable watches will be made available to satisfy demand and stop the Flippers. It would be nice if they had a BLRO in the window in time for my 60th.
    Someone at Rolex must have done the math to establish pricing levels. Given the demand at the Grey level, in my view there is significant scope to increase prices by a lot more than the percentages mentioned here, irrespective of Brexit.

  14. #114
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    Quote Originally Posted by Captaincook View Post
    Someone at Rolex must have done the math to establish pricing levels. Given the demand at the Grey level, in my view there is significant scope to increase prices by a lot more than the percentages mentioned here, irrespective of Brexit.
    Exactly. Expect gradual increases until list prices have caught up with the grey market. Why would Rolex leave money on the table?

  15. #115
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    Quote Originally Posted by Raffe View Post
    Exactly. Expect gradual increases until list prices have caught up with the grey market. Why would Rolex leave money on the table?
    Because they're a charity, of course

  16. #116
    Quote Originally Posted by Raffe View Post
    Exactly. Expect gradual increases until list prices have caught up with the grey market. Why would Rolex leave money on the table?
    Will this also apply to the market for new coloured dial models, or just the grey ones?

  17. #117
    Grand Master Raffe's Avatar
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    Quote Originally Posted by JGJG View Post
    Will this also apply to the market for new coloured dial models, or just the grey ones?
    Here's a good question. Dunno.

  18. #118
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    Quote Originally Posted by Raffe View Post
    Here's a good question. Dunno.
    Grey ones are extra special, so yes

  19. #119
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    AD just confirmed to me that Rolex servicing and repairs were subject to a price rise in January 1st.

    They say not yet advised of any sale price increases.

  20. #120
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    Quote Originally Posted by joe narvey View Post
    AD just confirmed to me that Rolex servicing and repairs were subject to a price rise in January 1st.

    They say not yet advised of any sale price increases.
    Any idea of what they went up to? Regular service for a modern piece is/was £550 I think.

  21. #121
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    I bet every watch manufacture wishes they were Rolex >>

    How many others raise their prices and no one knows about? In reviews in Watchtime. Every Rolex tested scored in the high 80's to low 90's. Everyone else pretty much in the low 80's

    And while not to everyone. Buying a Rolex is seen as success at certain milestones in one's life

    It's good to be king.

    It's the morning and I could just be babbling

    DON

  22. #122
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    Quote Originally Posted by wileeeeeey View Post
    Any idea of what they went up to? Regular service for a modern piece is/was £550 I think.
    Sorry didn’t ask. I emailed to say “I want my Daytona, Pepsi, Batman and Datejust before the price rise please” and they replied servicing and repairs have gone up but no general price rise yet.

    I’m tempted to strangle the AD’s child’s school hamster or at least refuse to join the rota to look after it if they don’t sell the watches I ordered to me soon.

  23. #123
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    Quote Originally Posted by joe narvey View Post
    Sorry didn’t ask. I emailed to say “I want my Daytona, Pepsi, Batman and Datejust before the price rise please” and they replied servicing and repairs have gone up but no general price rise yet.

    I’m tempted to strangle the AD’s child’s school hamster or at least refuse to join the rota to look after it if they don’t sell the watches I ordered to me soon.
    I'll look forward to seeing a DateJust in the incoming thread then. ;)

  24. #124
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    Quote Originally Posted by wileeeeeey View Post
    I'll look forward to seeing a DateJust in the incoming thread then. ;)
    Funny you say that, they just called and offered me a James Cameron for collection next week.

  25. #125
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    Quote Originally Posted by joe narvey View Post
    Funny you say that, they just called and offered me a James Cameron for collection next week.
    Ah nice, that wasn't on your list above. With the extension link out it's more comfy, might have to get an extra link or two depending on your wrist size. Still not sure how it manages to look relatively normal on the wrist when it's such a slab.

  26. #126
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    Rolex price increase

    Quote Originally Posted by wileeeeeey View Post
    Ah nice, that wasn't on your list above. With the extension link out it's more comfy, might have to get an extra link or two depending on your wrist size. Still not sure how it manages to look relatively normal on the wrist when it's such a slab.
    I have the Deep Sea so familiar with how it wears just fancied a different colour. Not sure how much wear it will get worn during lockdown.

    I have a list of about 10 to obtain, but the ADs cap your ‘wish’ list at 3 so I typically send them 5 Rolex then the others currently a couple of Omegas and a Zenith and invite them to work their way down.
    Last edited by joe narvey; 5th January 2021 at 16:31.

  27. #127
    Any update on this proposed increase?

  28. #128
    Grand Master Raffe's Avatar
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    It's confirmed.

  29. #129
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    Quote Originally Posted by Raffe View Post
    It's confirmed.
    At 6%? I’ve heard 12-15% post Brexit.

  30. #130
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Dave+63 View Post
    At 6%? I’ve heard 12-15% post Brexit.
    Hearing definitely double digits.
    Someone who lies about the little things will lie about the big things too.

  31. #131
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    Quote Originally Posted by Raffe View Post
    It's confirmed.
    Any date with that confirmation?

  32. #132
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    Quote Originally Posted by A.T. View Post
    Any date with that confirmation?
    Was initially put forward as today but unpredictable currency fluctuations have thrown a spanner in the works. I have heard February is likely now, as Raffe suggested.

  33. #133
    Grand Master Raffe's Avatar
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    Quote Originally Posted by A.T. View Post
    Any date with that confirmation?
    Quote Originally Posted by Raffe View Post
    Price increase has been postponed because of Brexit, they need to figure out the appropriate markup first.

    It'll come in February latest.

  34. #134
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    Also been reported on Rolex Forums.

  35. #135
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    29th February ?

  36. #136
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    Quote Originally Posted by Dave+63 View Post
    At 6%? I’ve heard 12-15% post Brexit.
    Bang on, but closer to the higher number

  37. #137
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    The suspense....

  38. #138
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    6% mightn’t cover the cost of the additional bureaucracy post-Brexit.

    Even ignoring potential VAT issues, the extra administration is already adding between 5 and 8% to the cost of many goods coming into the UK.

  39. #139
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    This is all conjecture until Rolex make the official announcement.

    Personally speaking I expect it to go ahead. Rolex RRP is way below the grey market value on most models and a 10% increase is well within these limits. Also it strengthens the brand and that is good news for millions of Rolex owners.

    Best just to sit back and wait for the announcement.

  40. #140
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    Recently saw some saddo on eBay desperately trying to punt some brand new uninteresting model by saying there are 2 price increases scheduled this year!

  41. #141
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    Quote Originally Posted by joe narvey View Post
    AD just confirmed to me that Rolex servicing and repairs were subject to a price rise in January 1st.
    Another reason to gradually lose interest in the brand. Can’t get the watches at list and couldn’t afford the service! 🤪

  42. #142
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    Quote Originally Posted by Raffe View Post
    Exactly. Expect gradual increases until list prices have caught up with the grey market. Why would Rolex leave money on the table?
    Why would grey dealers not just hike their prices every time Rolex do? In fact, they “have” to, in order to maintain their profit margins.

    That said, still blows my mind people paying £15,000 for a mass produced steel watch that retails for £7/8,000. What is the limit for a SS GMT? £20,000? £30,000?!

  43. #143
    Quote Originally Posted by David_D View Post
    That said, still blows my mind people paying £15,000 for a mass produced steel watch that retails for £7/8,000. What is the limit for a SS GMT? £20,000? £30,000?!

    Best not to trouble your delicate brain with these weighty thoughts:-)
    Amusing to see a joke turn into bellyaching about Rolex 😂😂

  44. #144
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    Wonder if the price rise will coincide with some actual stock availability? If so, I don’t really have a problem with that. If they’re going for price parity with the greys, they’ll need to ensure there’s the same stock availability at the greys.

    Gives me a chance to travel to an AD of my choice and buy what I want brand new without the extreme unpleasantness of interaction with my local AD (I have a long memory when it comes to being spoken to poorly).

  45. #145
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    Quite annoying this - I am after a ladies datejust later on in the year, not like they are hard to get hold of and you can even place an order for one.

  46. #146
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    Quote Originally Posted by David_D View Post
    Another reason to gradually lose interest in the brand. Can’t get the watches at list and couldn’t afford the service! 🤪
    I’ve had three at list within the last three months. So unless the rumours of no more than three in a 12 month window are true I’m not sure it’s an issue.

  47. #147
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    Quote Originally Posted by joe narvey View Post
    I’ve had three at list within the last three months. So unless the rumours of no more than three in a 12 month window are true I’m not sure it’s an issue.
    I’d “expressed interest” in 3 or 4 different models over the last 4/5 years with an AD I’d patronised a number of times previously. I’ve heard rock all! Wouldn’t be that bothered if purchasers were buying to keep but so many aren’t.

  48. #148
    I would expect production to increase again after the Covid delays. Most manufactures were affected, and no doubt if you already had waiting lists this would exacerbate things somewhat.

    So, it is highly likely that there will be both a price increase, and better availability. Sometime soon ish.
    It's just a matter of time...

  49. #149
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    Quote Originally Posted by joe narvey View Post
    I’ve had three at list within the last three months. So unless the rumours of no more than three in a 12 month window are true I’m not sure it’s an issue.
    I've seen you say this a few times now.
    I'm not sure what the point is as you must be aware there are quite a few guys on here that have been frustrated in their attempts to purchase certain professional models-David_D being one of them.
    I'm not sure how you saying you got 3 in 3 months is really helping them.

  50. #150
    Quote Originally Posted by Hood View Post
    I've seen you say this a few times now.
    I'm not sure what the point is as you must be aware there are quite a few guys on here that have been frustrated in their attempts to purchase certain professional models-David_D being one of them.
    I'm not sure how you saying you got 3 in 3 months is really helping them.
    I’d say that it shows, which is rather obvious, that the AD’s are still getting and still selling the watches. If you are lucky enough to be in their good books and on a list then you might well get a call sooner than some posts suggest.

    I no longer have a relationship with a particular AD, so hold no such hopes of getting a harder to get model anytime soon.
    It's just a matter of time...

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