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Thread: Rolex price increase

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  1. #1
    Master Papa Hotel's Avatar
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    Rolex price increase

    6% across the board, 4th January, you heard it here first.

  2. #2
    Clearly they aren’t charging enough already. I think their next move should be to burn down their factory. The leftover stock would then be worth billions

  3. #3
    Journeyman jsong6688's Avatar
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    Quote Originally Posted by snedboy View Post
    Clearly they aren’t charging enough already. I think their next move should be to burn down their factory. The leftover stock would then be worth billions
    Haha yes burn the factory :)


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  4. #4
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    Mick P says they are under charging at RRP so that's good enough for me.
    I'd go 10% with the Brexit factor.

  5. #5
    Craftsman TonyAFC8's Avatar
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    Wow, 6% mid covid. That’s some increase.


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  6. #6
    Master
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    Quote Originally Posted by TonyAFC8 View Post
    Wow, 6% mid covid. That’s some increase.


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    No it's not when the Grey dealers are selling well above RRP. Whatever you think of Grey Dealers, you have to admit that they know the market inside out.

  7. #7
    Craftsman TonyAFC8's Avatar
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    Quote Originally Posted by Mick P View Post
    No it's not when the Grey dealers are selling well above RRP. Whatever you think of Grey Dealers, you have to admit that they know the market inside out.
    They grey dealers know there market and forcing up the grey as Rolex do makes any increase look small when compared.

    6% is no surprise i mean but more a shame to increase like that now. Business is business.


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  8. #8
    Craftsman
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    Quote Originally Posted by Mick P View Post
    No it's not when the Grey dealers are selling well above RRP. Whatever you think of Grey Dealers, you have to admit that they know the market inside out.
    You think Rolex dont?

  9. #9
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    Have they ever announced an increase over a month early?

    I thought they liked this cloak and dagger business where it was always the 1st of the month and the AD’s only found out the night before.

    I can see the logic in announcing this to increase the Xmas sales for AD’s of datejusts and the like. As for the SS some would say a 6% increase on a watch you can’t buy anyway is irrelevant.

  10. #10
    Master
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    Do you think it would be wise to sell all my bitcoin and invest everything in Rolex watches for my pension portfolio?

  11. #11
    Master
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    Quote Originally Posted by bobc View Post
    Do you think it would be wise to sell all my bitcoin and invest everything in Rolex watches for my pension portfolio?
    Never put all your eggs in one basket, so buy a few but not too many.

  12. #12
    Quote Originally Posted by Devonian View Post
    As for the SS some would say a 6% increase on a watch you can’t buy anyway is irrelevant.
    Don’t forget the 2 of each SS model that ADs apparently keep in the safe...🤣

  13. #13
    Master
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    who does it effect if you cant buy them anyway?

  14. #14
    Grand Master wileeeeeey's Avatar
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    Quote Originally Posted by bwest76 View Post
    who does it effect if you cant buy them anyway?
    Gee I wonder

  15. #15
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    A 6% increase across the range would not surprise me at all, I am surprised its not more in fact.

  16. #16
    Master
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    it might be worth me keeping hold of my date just 41 for a further couple of months then in that case!

  17. #17
    Grand Master Wallasey Runner's Avatar
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    Could be even more if we have a Brexit no deal and additional UK duties become applicable.

  18. #18
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Wallasey Runner View Post
    Could be even more if we have a Brexit no deal and additional UK duties become applicable.
    Because Rolex watches are coming from the EU?
    Someone who lies about the little things will lie about the big things too.

  19. #19
    Grand Master Wallasey Runner's Avatar
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    Quote Originally Posted by Raffe View Post
    Because Rolex watches are coming from the EU?
    Because the UK won't be in the EU

  20. #20
    Master
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    Quote Originally Posted by Wallasey Runner View Post
    Because the UK won't be in the EU
    Would it not be more to do with the CHF against the pound?

  21. #21
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Wallasey Runner View Post
    Because the UK won't be in the EU
    But that makes no difference, as they are coming from Switzerland and not the EU.
    Someone who lies about the little things will lie about the big things too.

  22. #22
    Master
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    Quote Originally Posted by Wallasey Runner View Post
    Could be even more if we have a Brexit no deal and additional UK duties become applicable.
    The UK Global [no deal] tariff is already published. No change to the tariff on automatic wristwatches of non-precious metals.


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  23. #23
    Master murkeywaters's Avatar
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    Quote Originally Posted by Wallasey Runner View Post
    Could be even more if we have a Brexit no deal and additional UK duties become applicable.
    When I said this, I mentioned that my source was saying Rolex were panicking about paying all that extra duty so started to send more watches to the UK pre Brexit deal or no deal, filled my net that day!!

  24. #24
    Craftsman
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    Well now your names and the shops names vanished from the warranty card, the main selling route is via grey dealers.

  25. #25
    Master jukeboxs's Avatar
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    Rolex price increase

    Good news, not unexpected.

  26. #26

  27. #27
    Craftsman
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    Rolex are not based in the EU.

  28. #28
    Master
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    Quote Originally Posted by Papa Hotel View Post
    6% across the board, 4th January, you heard it here first.
    Love it. Better get to the AD as soon as they open and stock up.

  29. #29
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    You would expect such price increases would lead to lower demand and higher availability as Rolex would want to maximise production to avail of the increased margin. However in reality, the opposite will most likely happen with Rolex being a Veblen good. If this price increase rumour is true, there wont be a Rolex on display anywhere until after 5th January.

  30. #30
    Master Papa Hotel's Avatar
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    OK, who had post #28 for Veblen?

  31. #31
    Master
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    I just googled it and then quizzed my dad on it he didn’t know the word either

  32. #32
    Grand Master dkpw's Avatar
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    Quote Originally Posted by Papa Hotel View Post
    OK, who had post #28 for Veblen?
    Good shout.

  33. #33
    Master Jon Kenney's Avatar
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    Quote Originally Posted by Papa Hotel View Post
    OK, who had post #28 for Veblen?
    I had post #28, but for Cilla, not Kostal

    Do I still get a prize?
    Last edited by Jon Kenney; 22nd November 2020 at 02:04.

  34. #34
    Grand Master Raffe's Avatar
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    Quote Originally Posted by Jon Kenney View Post
    I had post #28, but for Cilla, not Kostal

    Do I still get a prize?
    Cilla is banned, so you cannot claim the prize.

  35. #35
    Master Jon Kenney's Avatar
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    Quote Originally Posted by Raffe View Post
    Cilla is banned, so you cannot claim the prize.
    No wonder the odds were so good.

  36. #36
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    I would imagine AD's have no problem hitting targets - and even if they don't, they always have the excuse that they hadn't the stock to sell.

  37. #37
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    My understanding is that the margin is generally around 37%. From that, the dealer has to pay all the bills and run his business. It’s not a fortune. Especially when dealers have to invest so much to meet Rolex expectations.
    It must feel a bit like being a fish on a hook.
    Last edited by paskinner; 22nd November 2020 at 21:25.

  38. #38
    Master
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    Quote Originally Posted by paskinner View Post
    My understanding is that the margin is generally around 37%. From that, the dealer has to pay all the bills and run his business. It’s not a fortune. Especially when dealers have to invest so much to meet Rolex expectations.
    It must feel a bit like being a fish on a hook.
    ^^^ this corroborates what I’ve heard from various people.

  39. #39
    Master
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    Appreciate this is another ‘heard it here, Rolex price rise soon’ story, but in practice do Rolex price rises usually include Tudor ?

    I vaguely recall they do, but does anybody have a definitive answer ?

  40. #40
    Excellent news- keeps out the riff-raff

  41. #41
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    Quote Originally Posted by RobDad View Post
    Excellent news- keeps out the riff-raff
    Not nice to say but you need to do that if you want to protect the brand. Rolex, or any other premium brand , want the sort of customer who can just swan in and buy a watch without worrying about the price. That is the image they wish to portray.

  42. #42
    Master
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    Quote Originally Posted by RobDad View Post
    Excellent news- keeps out the riff-raff
    Well the poorer riff raff.

  43. #43
    Master beechcustom's Avatar
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    Quote Originally Posted by mrushton View Post
    Well the poorer riff raff.
    Indeed. Owning a Rolex or two hardly makes you part of the elite.

  44. #44
    Grand Master Raffe's Avatar
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    Quote Originally Posted by beechcustom View Post
    Indeed. Owning a Rolex or two hardly makes you part of the elite.
    D'oh.
    Someone who lies about the little things will lie about the big things too.

  45. #45
    Master sean's Avatar
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    Quote Originally Posted by Papa Hotel View Post
    6% across the board, 4th January, you heard it here first.
    Looks like it could be a global price hike. AD in Toronto confirmed the same details earlier today.

  46. #46
    It’s going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.

  47. #47
    Quote Originally Posted by vortgern View Post
    It’s going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.
    How would that effect Rolex?

  48. #48
    Quote Originally Posted by watchlovr View Post
    How would that effect Rolex?
    It would affect Rolex buyers

  49. #49
    Quote Originally Posted by vortgern View Post
    It’s going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.

    Definitive source please?

  50. #50
    Rolex hike the price, people get annoyed, people still buy there watches. The grey dealers stock value goes up! In a nutshell that’s what happens on January 1st.


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