Clearly they aren’t charging enough already. I think their next move should be to burn down their factory. The leftover stock would then be worth billions
6% across the board, 4th January, you heard it here first.
Clearly they aren’t charging enough already. I think their next move should be to burn down their factory. The leftover stock would then be worth billions
Mick P says they are under charging at RRP so that's good enough for me.
I'd go 10% with the Brexit factor.
Wow, 6% mid covid. That’s some increase.
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Have they ever announced an increase over a month early?
I thought they liked this cloak and dagger business where it was always the 1st of the month and the AD’s only found out the night before.
I can see the logic in announcing this to increase the Xmas sales for AD’s of datejusts and the like. As for the SS some would say a 6% increase on a watch you can’t buy anyway is irrelevant.
A 6% increase across the range would not surprise me at all, I am surprised its not more in fact.
Do you think it would be wise to sell all my bitcoin and invest everything in Rolex watches for my pension portfolio?
it might be worth me keeping hold of my date just 41 for a further couple of months then in that case!
They grey dealers know there market and forcing up the grey as Rolex do makes any increase look small when compared.
6% is no surprise i mean but more a shame to increase like that now. Business is business.
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Could be even more if we have a Brexit no deal and additional UK duties become applicable.
Haha yes burn the factory :)
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Well now your names and the shops names vanished from the warranty card, the main selling route is via grey dealers.
Good news, not unexpected.
Rolex are not based in the EU.
who does it effect if you cant buy them anyway?
The UK Global [no deal] tariff is already published. No change to the tariff on automatic wristwatches of non-precious metals.
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You would expect such price increases would lead to lower demand and higher availability as Rolex would want to maximise production to avail of the increased margin. However in reality, the opposite will most likely happen with Rolex being a Veblen good. If this price increase rumour is true, there wont be a Rolex on display anywhere until after 5th January.
I just googled it and then quizzed my dad on it he didn’t know the word either
Appreciate this is another ‘heard it here, Rolex price rise soon’ story, but in practice do Rolex price rises usually include Tudor ?
I vaguely recall they do, but does anybody have a definitive answer ?
Excellent news- keeps out the riff-raff
It’s going to be a double whammy with the VAT increase on luxury goods Rishi is bringing in to pay down the Covid debt.
Rolex hike the price, people get annoyed, people still buy there watches. The grey dealers stock value goes up! In a nutshell that’s what happens on January 1st.
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Another price increase thats all we need
Actually, Rolex seem very aware of the need for genuinely competitive pricing. They could be said to be quite restrained.
Remember that the bulk of the sales...the bread and butter if you like....is routine stuff like ladies datejusts and so on. Not Daytona’s and ‘professional’ models. In that sense supply is perfectly satisfactory. They’re a great brand, I think, but they know they are in the upper-middle; the high end doesn’t have enough volume for a mass producer like Rolex. They’re like Mercedes,not Porsche. Sensible company.
So would I be right in thinking that no Rolex main dealers will be offering any of the popular watches this side of Xmas now? After all they will definitely still sell them in January and make 6% extra profit? They would be sensible to just keep them in their safes?
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Donald Trump out and now this. What the hell is going on with this world????