My understanding is Rolex are actively trying to limit models reaching grey dealers.
The production of professional models is, I assume at a similar level to how it always was. The problem is that demand has increased due to the desirability of having an item that is deemed a must have item and it’s ability to retain value coupled with “the sell for a quick profit merchants”.
No matter how many people say it’s mass produced and bandy about other note worthy watches. The fact is there is a greater demand for the product than supply and it holds its value.
If that were not the case I’m sure neither the grey dealers or the Instagram wannabees would not crave the product.
If you want the product you play the game. If you don’t then that’s fine to. Either way I’m pretty sure Rolex will still have sufficient customers.
Definitely an issue although not sure how massive. I suspect lot of what we see grey is old/genuine pre-owned and not straight from the AD. I've seen some of the new Kermits grey but nothing like what I thought I'd see. I wonder how far we are from SOTC checks before being allowed on a list ;)
I'd love to know what they're supposed to do? The minute the watch is sold, it's now the customers and they can do whatever they like with it.
The people we should blame for the ludicrous situation is the flippers who are just in it for a quick profit. Not the brand that provides an in-demand product at a relatively reasonable price, rather than trying to gouge as at RRP (relative to what folk seem to be willing to pay anyway). I just don't get how it's Rolex issue what people do with their own watches.
The real question is: why has no other brand been able to find the same magic formula as Rolex at a similar price bracket???? Why are the rest of them so “incompetent” ??
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