Originally Posted by
Wooster
These days, to be able to buy a sports Rolex from an AD, you need to be a Templar, a member of the Opus Dei, a footballer and the cousin of the janitor writing at the AD (these are cumulative requirements!). Then, maybe, we might have something for you... Look, but don't touch! First you need to buy some of the other (boring) models...
So the prices on the pre-owned market go up and up and up, and lots of people are infested by the need to speculate. It's not just a watch any more, it's a status symbol, an investment, an opportunity to make some easy profit. It's so very boringly transactional.
And of course it infects other brands as well. They'll make more and more inexplicably expensive watches in limited editions, obtainable only by a very few, painfully selected special ones... You will be able to buy (insert desired brand's LE model here) if you'll send us a recording of you jumping on your left foot, at 3 am, while shouting out loud: 'My mama never loved me!'
But wait, there's more! If you can add anything military to it - jackpot! Something about some divers, or pilots, or at least some infantry men... Just add a bit of wood from the fuselage, some metal from the rocket... Or, if you're a true visionary, you will have an epiphanic dream one night in France, and you'll wake up knowing that you can create an utterly false connection with an imagined history... It will sell, by Jove!
The only ones worth collecting are rather obscure, 33-34mm watches of yesteryear. Hat off for the ones who realised this fairly early. I didn't.