Originally Posted by
Ruggertech
In the west we are used to companies occupying certain price brackets, they may be budget, high end, or anything inbetween, but they will usually occupy one sector only. Japanese companies believe in covering the whole market, get the consumer buying your lower end products when they are young and poor, and generally they will then buy your mid and high range products when they are older and wealthier.
Take motorbikes for example, in the west the likes of BMW, Harley Davidson, Triumph, Ducati etc only make expensive large capacity bikes, but Honda, Suzuki etc get nippers started on field bikes, and over thirty or so years they work their way up through your products to a Goldwing or whatever.
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