Not all, no, but I think it's a combination of movement and case design/material/size.
I have a couple of watches that make a noticeable noise (not ticking) when laid on my bedside table - Like you I usually lie those on a book.
'Worst' are 'hummers' (Tuning Fork electronic watches) as I can hear those across the room in my watch box (which sits on a sheet of polystyrene!), but I'm used to it, so it's not a problem.
I guess, too, it depends how good your hearing is...
M