It never made sense to me that all watch brands would release models at the same time at these grand watch conventions
Imagine if the film industry launched every new film on the same day?
All very archaic and totally inaccessible to normal people
In any case, a number of brands had already pulled out from SIHH and Baselworld even prior to the flu epidemic
Maybe this year is a turning point for the industry, certainly feels like it’s about time
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