I bought a watch from Amazon for £1.24 because - at the time - it was the cheapest on there. It keeps good time, has an unbranded, minimalist look, stainless steel case, K1 mineral glass and wears well on any cheap NATO I fancy. Could have stopped there, it serves most purposes. But now I have north of 30 others. It's a mild addiction that stands well outside Reason, and I thoroughly enjoy all of it.
Must sell some stuff soon, mind...