1 The company is advertising a Rolex Cellini Prince on chrono24 that appears to be significantly different from all others of this model.
2 Their feedback on chrono24 is for the sale of 34 'dream' watches that even major watch shops would not see in a lifetime's trading.
3 They have only a nominal website, which contains very little.
I may be wrong, of course, and the company may be legitimate.