Never into Rolex when I was younger, I always liked Breitlings because they had great AR and fighter pilots wore them in the ads.
A few years later I had the option of a speedy pro or sub, and picked the Omega which is still a great watch though financially what a blunder!
Many watches later lots of Zenith's and mid priced experiments I started to appreciate Rolex watches more and more, and I think I definitely prefer the watches to the brand.