If we're all thinking of the planet and the best use of our diminishing resources, trying to reduce needless/mindless consumption, promoting and embracing cleaner energy and less intensive energy use, why buy/or produce a honking great, heavy steel pick up truck, even if it is leccy powered to get from A to B...doesn't seem especially eco conscious or friendly.
Isn't the big ass truck thing, EV or IC very much a part of the problem/mindset that's a factor in getting the race to the point we're at, after all.