absolutely! I've been going through buying a load of cheap straps for my Pelagos smurf as i want to make it even more fun/colourful and not wear it on the bracelet (which is great i admit). there are some great cheap natos and other straps. when i finally decide what i want i might invest a bit more but so far natos form ebay at 99p or 1.29 are still absolutely fine, and the seatbelt nato (premium) for £12 from georgestraps is incredible! A £5.99 ebay copy of a crafter blue also seems to stand out as quality. I'll caveat this...I've only tried each strap a few days or a week, so life isn't tested, but no signs of trouble from any.