Just image, I think, it's a great car, especially for everyday use, but excellent in most respects.
If I couldn't afford a Ferrari 458 (and I can't!) and was in the market for a sportscar like this, I'd be tempted to the Audi, even if I will get people telling me the Porsche is a better car every day.
Personally, I have a pathological hatred of 911s, I should see someone about it - Nasty, nasty things...
Luckily, perhaps, I'm never going to be in the market for such a car.
M