I have had a photography based business for a few years and basically I'm crap at social media!

Luckily my previous work has helped keep the bookings coming in along with a bit of facebook posting, but I cant just rely on that with so many photographers getting work through social media.

Instagram seems to be the way to go but honestly I'm clueless, I'm watching lots of videos/tutorials to try and bring myself into 2019, with that I wondered if anyone here has experience with the business side of instagram, mainly what to do and what to avoid