Believe it or not some will be buying (at grey dealer prices) thinking its a investment and will keep going up (the bubble/music will keep going).The batman/hulk is now a money making vehicle/speculation item, its similar to bitcoin/crypto last year and various other bubbles in the past (The Tulip bubble was 300 years ago)
If Rolex increase their production which they will, I wonder what will happen to Rolex sports models going for 10k above list. In the past Rolex have increased their production to meet demand. In the 1960's they made approx 30k watches a year land last year almost a million so time will tell.