Well......to me, Rolex are probably the best overall watch brand. But how many do you want? I decided one, possibly two, models were enough. They’re all quite alike really, in a good way.
If you agree, then you can spread your Wings among the competitors. I like GS, and always seem to own one or two. But I enjoy rival brands as well. Comparisons are fun, but in the end there are a lot of fine watches, plenty of variety.