It's worth bearing in mind this post from the OP on another thread:

Quote Originally Posted by Ivan Drago View Post
Just picked this up from Goldsmiths after ordering .....yesterday !

David M claiming it was a 4/6 month wait and Goldsmiths Liverpool 6 months.

Trafford centre got me one in less than a day and no holding the card.
If you aren't happy with waiting for a watch that will, when it comes, be fresh off the Rolex delivery, and have carried on looking, and are pleased that a large chain have found exactly the thing you wanted in next to no time, then the packaging is likely show signs of having been doing its job of keeping the watch safe and sound while it gets moved around from branch to branch.