It's worth bearing in mind this post from the OP on another thread:
If you aren't happy with waiting for a watch that will, when it comes, be fresh off the Rolex delivery, and have carried on looking, and are pleased that a large chain have found exactly the thing you wanted in next to no time, then the packaging is likely show signs of having been doing its job of keeping the watch safe and sound while it gets moved around from branch to branch.