In-House Movements and Conspicuous Production

[WatchIng]

Heads-up on an interesting and thought-provoking article at sjxwatches [ http://watchesbysjx.com/2019/03/cons...movements.html ]. Discussion of the role of 'conspicuous production' (new to me anyway) in adding perceived value to luxury goods.

[Raffe]

Interesting article, thanks for sharing.

[crazyp]

Thanks - interesting article.

Though one thing I would say - Swatch restricting ebauche sales drove the industry to look for alternatives. The marketing geniuses behind the brands found a way to upsell the benefits of in-house in this context while securing their future. Panerai exemplify this the best IMO.

[barbosas]

interesting read. thanks.

[Dean Learner]

Interesting link, though surprised to see no mention of the real benefit to the brands with in house movements of exclusive servicing limiting consumers choices drastically when servicing/repairs are needed.

[abraxas]

...The marketing geniuses behind the brands found a way to upsell the benefits of in-house in this context while securing their future. Panerai exemplify this the best IMO.

What they did not take into account was that the move to in-house was a way for them to survive and not redefine them as haute-horology with prices to match. Not all in-house's are built alike. Many of the new in-house movements will not be here in 15 years, especially those with 7 and 9 day PR.

[JeremyO]

Interesting read, thanks.

[JGJG]

Many thanks for posting that; doubt I’d have seen it otherwise...

[Griswold]

Interestingly put indeed.

[crazyp]

What they did not take into account was that the move to in-house was a way for them to survive and not redefine them as haute-horology with prices to match. Not all in-house's are built alike. Many of the new in-house movements will not be here in 15 years, especially those with 7 and 9 day PR.

Absolutely correct - we are basically in a scenario where these watches are disposable. They expect you not to service them but buy a new watch. And if you're lucky, the manufacturer will still serve the watch for you - at a hefty, hefty premium.