If you're going to attack advertising for advertising things, you've a long road ahead of you.
I usually like their videos (and the bloke that narrates them) but they've kind of lost a bit of credibility from this latest one as far as i'm concerned.
https://www.youtube.com/watch?v=eZ6CCZvKJBc
I'm no Rolex fanboy but are these seriously alternatives to a Sub? I guess they're just trying to flog watches but what's this all about?
Also that Bremont. Shejus. Not that easy on the eye is it? Saying that i guess it's mother probably loves it...
If you're going to attack advertising for advertising things, you've a long road ahead of you.
They are trying to flog watches but I think the watches chosen are alternatives to a sub.
They are dressy divers. IMO that is what the Submariner has become.
I think the IWC is a lovely watch and would rather have one over a sub any day.
Watchfinder and IWC have the same owners now, yes? They've carefully slipped their own Sub-substitute in between two from more unusual brands.
Of course i forgot about that. Richemont isn't it?
Yes richetmont group own several major brands iwc, Cartier, Jaeger, Lange, Montblanc, Panerai and Baume & Mercier and VC
Last year they bought 200m back of their own stock from ADs presumably to peddle most of it slightly discounted via WF
Good business sense for them. They sell to an AD at 50% of retail on average. Then try and sell through WF at 90% on the premise of giving customers a good deal.
Having in previous videos co-opted Rolex's prestige to build their own brand, they're now turning the association they've created in people's minds to transfer prestige onto their own watches' less popular ranges.
Doesn’t necessarily mean you should avoid them, they provide probably a quite reliable service but are pretty overpriced.
I find it quite amazing that they are even peddling SS Datejusts for above RRP!
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They only acquired WF last year. So they would of have bought that off somebody trading up most probably.
A lot of WF stock is from the trading up market, it’s just the new pieces with manufacturing warranty you gotta look out for.
I bought a IWC Pilot chrono in December and got a better discount from an AD for a new one, compared to a pre-owned on WF.
I didnt mind the video,gives you a chance to look at other brands in a bit more detail,whats wrong with that?
I suspect Watchfinder won’t be pushing Rolex quite so hard; I assume the aim of Richemont is to provide an outlet for their own stuff. They could also start pushing factory guaranteed second-hand watches from their brands. If that raised used prices, it would give a boost to new sales.
That Maxi Marine is a lovely piece. Would love to own an example one day.
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We have all been there,your skin will get thicker.....
Wouldn’t worry. For some reason watchfinder videos always strike a chord on here. Adds to the debate though.
Despite all the criticism of WF if you’re looking for a scare piece or an older model they do provide a reasonable service with peace of mind if anything goes wrong.
Thanks mate, appreciate it.
Hey. Thanks for posting. It does give some alternates to the Sub.
Cheers Guys. I love this forum!
Video just looks like a shameless plug for themselves if you ask me, I don’t really see that they could be considered comparable/alternatives to submariners but people who follow them will listen and probably purchase
Not sure why everything that Watchfinder does seems to attract criticism these days. They are a business and, of course, they will advertise to attract sales.
I’ve owned two of the watches shown, the Bremont and the Maxi Marine. I’ve also owned a 14060, a Hulk, and I still have a 116613LB. In my opinion the Bremont is easily an alternative to the Sub and the Maxi Marine dumps on it from a great height. Rolex make good watches but they are not the be all and end all. Many will disagree without even handling the alternatives, but that just goes to show that Rolex have been successful in spending tens of millions on advertising every year.
This was my UN Maxi Marine Diver...
The build quality was right up there - I thought above a Sub, and not the secondhand market a very good buy.
I am interested to hear why people do not think the watches in the video are alternatives to a Submariner?
I would have put all of the watches shown in the category of direct competitors to the Sub.
They are all dressy divers that have moved from tool watch to jewellery but they can still be used for the original intended purpose.
What is a Submariners competition?
It's the cynic in me that thinks that WF have a couple of dozen watches in stock & featured in this video that are (at best) slow sellers.
What to do? Pimp them as a viable, cheaper alternative to something that flies off the shelves.
Disclaimer: I'd rather have a UN or an IWC over a Sub. I know that's not the usual mindset on here.
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Jim.