It's not a Jaguar.
n2
Will be public knowledge sure enough
Losses of approx 100 million on the project
The demo car is being crushed (worth approx £250k)
In the mire.....
It's not a Jaguar.
n2
"Once is happenstance. Twice is coincidence. The third time it's enemy action."
'Populism, the last refuge of a Tory scoundrel'.
I think it was more supply chain issues than anything else
Can’t see where 100 million comes from as 90% of the car was already PPAPed
Why would they crush the demo it’s museum worthy surely.. with plenty of other jags and range rovers at the motor museum
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Rightly so - awful vehicle in every way, and they wonder why they are struggling?
When you look long into an abyss, the abyss looks long into you.........
Any links to photos? I just did a search using Jaguar SV Coupé and lots of different cars came up.
Basically a very plush two door Range Rover - goodness knows why it even got this far - some photos on link
http://www.autoexpress.co.uk/land-ro...-sv-coupe-axed
For that money and clientele I would imagine that 2 door is not what they require and if it was then a custom aftermarket firm would be able to do the work. Where do they get that price?
Last edited by adrianw; 31st January 2019 at 13:41.
Handy if you are struggling financially and want to write off a load of costs from wherever that would otherwise hit the P&L.
My wife has had a couple of Evoques and we’ve been pretty happy with them. Shame JLR seem to have taken such a wrong turn recently.
Was a strange decision from the start, im assuming most people who pick up a range rover either have a family, dogs or want to lug stuff around. Strange to have such a big in a coupe. They've had a nightmare all round with that decision.
Heard on news this morning that investment in the uk car industry has fallen by 80% over the last 3 years....JLR decamping to Romania is a possibility or so I’ve heard....
Hardly surprising given the political fiasco and uncertainty I suppose
Can't say I'm massively surprised as can't imagine there being much demand for a 2 door SUV regardless of price / production numbers.
because 'utility coupe's' are always wildly successful...
Oh hang on, not wildly successful, I meant dreadful flops... yeah , I get those two mixed up sometimes... lol
Was this the news being referenced?
https://www.bbc.co.uk/news/business-47055188
An excerpt:
Inward investment fell 46.5% to £588.6m last year from £1.1bn in 2017, the Society of Motor Manufacturers and Traders (SMMT) says.
Production fell 9.1% to 1.52m vehicles, with output for the UK and for export falling 16.3% and 7.3% respectively.
Analysis: Simon Jack, BBC business editor
Investment in the car industry comes in uneven lumps as old models are retired and new ones introduced over time. But even allowing for that, the plunge in new investment revealed this morning is stark.
In 2015, car manufacturers invested £2.5bn in the UK. Since then it has fallen ever year and in 2018 was just £589m.
Brexit uncertainty was not the only issue facing the sector - confusion over diesel policy, falling sales in China and production hold-ups due to new regulations also played a part.
I don't know the industry well at all - would be keen for some of the industry insiders on this thread to explain how this lines up with their view?
All true but there has been a wider problem for the whole industry globally for a few years. Loads of innovation and new technology (electric, in car electronics, emissions etc.) = loads of investment + loads of new competition like Tesla = low return on capital employed. Even the successful companies can’t keep up the investment. More consolidation coming.
One answer was moving high end hence luxury SUVs but that market seems saturated now.
Brand dilution (there are now 27 varieties of Range Rover from Smart Car size up to the size of a cross channel ferry, differing visually only by a slight change is the degree of roof slope), over reliance on diesels and a gamble on never ending growth in China is their problem.
Shame. I loved Jags, had an XJR and an XKR, a Range Rover when the only Range Rover you could get was a Range Rover, and 3 Discovery's. Mrs Berin had an XF which was a very nice car too, currently somewhat of a bargain.
The only Jag or RR I would have now are a Mk II, an XJ 5.3C (there was a beauty at the last Bicester Scramble) or the original Range Rover
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Just changed my mind! I've just seen last nights Grand Tour and now I want an XE SVR!
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