The wife and I decided that we fancied a nice quiet afternoon tea whilst in London yesterday and managed to book a table at the Ritz. Afternoon tea in the Ritz is a place I recommend to everyone as it is just a lovely relaxing experience.

However, before we partook of tea, we took a stroll down the famous Burlington Arcade, that well known row of shops that have thousands of good quality watches for sale at way over the top prices.

When I first entered from the north side, I peered into a window that was full of Rolex, mainly the 5 digit stuff. The was a 2004 16610 Sub Date identical to one that I have. Nothing special, just a bog standard 16610.

I bought mine a couple of years ago from the local AD for £4,400 which included a full Rolex service and it is in pristine condition and 100% original.

The model in the window looked a bit scratched up and was on sale for £11,950. Who on earth pays these prices ? You could buy a Daytona for that.

I was utterly amazed.