Good read thanks. With each annual increase in prices I fear for the watch industry. The time will come when these inflation busting increases won’t be stomached and lots of brands will have to start reducing prices to try and woo back customers £. The used watch market has taken off as more and more people realise that for 90% of brands you will save 40% by buying a three month old watch on the secondary market. Thin ice for many companies as we head for Brexit et al and they best tread warily methinks.