This old ad shows how bad things used to be...

[Seamaster73]

When I shared an article from my website someone said that I shouldn't promote my 100% non-profit watch articles in a watch forum. Fine. I won't share any articles here anymore. Now this is "pointless" too. Is this a watch forum or something else? What have I done to annoy you guys that much? Is it because I'm not from the UK? Just let me know and I'll take my f...cking coat.

I always enjoy these old ads. More, please.

[Kitz]

It’s nice to be nice , Interesting post .


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[Wolfie]

Shocking indeed, together with some of these subsequent posts.

Why are you shocked? It only takes one clown and we have a whole circus full on TZ

OP - interesting thread! Great Seiko is a dogs dinner

Did anyone here choose an auto over a quartz or vice versa at the point this was all kicking off??? I would have been allured by the tech I’m sure! I was one of the first kids in my school to have a digital watch in the 70’s and I remember crowds of kids want to take a peak at the new wizardry…. I was king of the school for a week!

[misterzero]

I remember a classmate getting a calculator watch and how great I thought it was .

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[mycroft]

As many others have said JPE, this is a fascinating insight into a particular moment in watch history. Thank you for sharing and keep it up!

Skyman’s comment was childish and inappropriate - just ignore the troll.

Simon

[JasonM]

To be fair, that Seiko was pretty significant at the time, it’s a 0634-5019 , the worlds first lcd chronograph. I’ve had a fair few over the years, really nice watches.

[beechcustom]

Interesting post, OP. I love seeing these retro ads.

[trident-7]

Interesting. Thanks JPE

[verv]

Gawd how times have changed.
Cool post JPE.

[walkerwek1958]

When I shared an article from my website someone said that I shouldn't promote my 100% non-profit watch articles in a watch forum.

Fine. I won't share any articles here anymore.

Now this is "pointless" too.

Is this a watch forum or something else? What have I done to annoy you guys that much? Is it because I'm not from the UK?

Just let me know and I'll take my f...cking coat.

I think the post was interesting and worthwhile, thanks for posting.

Ignore Skyman, most of us do.

Those of us old enough can remember the impact of digital/quartz technology.

[inspector gadget]

The forum needs more posts like this and for those that find these posts 'pointless', perhaps TZ-UK is not the place for you.

It is the spirit that matters not pumped up ego driven dross.

[marcus.furius]

I'm on the interesting side of the fence. I always find old adverts, especially with prices (and gratuitous sexism), fascinating.

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[Russ]

Interesting thread. And the afters is one of the reasons I hardly post anything these days. It seems the most innocent of musings can't avoid someone jumping down your throat. The last time I dared to say that cheap watches in the 60's were vulnerable to water ingress I attracted a clanging grid who just used it as an excuse to go on an ego trip.

[Paladin67]

I remember a classmate getting a calculator watch and how great I thought it was .

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Same here and taking turns to play the game on it. You had to match the numbers scrolling on the screen to make them disappear before they reached the edge. You don't get that with a Speedmaster

[Mr Tetley]

Thanks op. Very interesting, I’d love to see more ‘vintage’ ads posted in this thread.

[animalone]

Fantastic thread op, one of the more interesting topics to be posted in recent times.





Hopefully not to take this off topic but that is sublime - how come the dial text reads as it does, “To the King”?

A bit like the modern Royal Warrants, just an indication that the company would have supplied items to the Royal household.

[Onelasttime]

Me too. Complete lack of class from Skyman.

No surprise there. Pointless individual.

[bond]

I loved the ad posted by the OP. Not just for nostalgia purposes but it reflects the longstanding value of a good Swiss watch.

The quartz digital on the right is nowhere near intrinsically valuable as the omega is today.

The price of the quartz at the time equalled the retail price of the mechanical. I think it's comparative to today's smart watches although not as equalled in today's retail price in a smart watch vs omega . It just proves little technological marvels at points of time don't really compete longstanding to a decent mechanical.

I love seeing old sales ads for watches especially those online Argos,index back catalogues

I'm not a favouring one over the other as I own g shocks but it's just obvious to see that sometimes technologies sort of become redundant in perceived value. Then again where is huertecilla ?
He would take that digital over the mechanical any day !


I recognise that smiths logo !



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[bwest76]

Thanks op. Very interesting, I’d love to see more ‘vintage’ ads posted in this thread.

I love the old ads.

[MrGrumpy]

The quartz digital on the right is nowhere near intrinsically valuable as the omega is today.

Ooh!!! Intrinsic value of a Swiss mechanical watch - now there's a statement! Perceived value, certainly. What the intrinsic value might be is far more arguable.

[wotsthecrack]

It is fascinating to see watch adverts and the change in pricing from decades ago. I wonder how today's watch ads/ pricing will be viewed in 40 years time. No doubt the Speedmaster with still be in production.

[Mean_Go_Getter]

Great post.

Cheers,
Martin.

[stefmcd]

I love the old ads.
[/url]

Some belters there.

[mangoosian]

Everyone has heard stories about the Swiss watch industry and its problems during the "quartz revolution".

I knew it was bad but never realized it was THIS bad.

Great thread OP. A bit before my time but a great comparison and contrast.

It takes me back to when I got a calculator watch in the early 80s and I remember having much fun typing on it in lessons and the playground.

[Robert189598]

[/QUOTE]

Sad to say that as a young teenager, at the time of this add, I would have much preferred the new technology of the Seiko. I remember looking at my dad's old 'wide up' watch, can't remember what it was, and thinking how dated it was compaired to my sparkling new LED watch. Seems really strange looking back!

[bond]

Ooh!!! Intrinsic value of a Swiss mechanical watch - now there's a statement! Perceived value, certainly. What the intrinsic value might be is far more arguable.

Of course, this means that as the materials become more exotic, the watches will also become more expensive to purchase and look after. An important point to bear in mind is that Swiss watches will retain an intrinsic value that most luxury watches will have regardless of advancing technology like the smartwatch.

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[JasonM]

Then again where is huertecilla ?
He would take that digital over the mechanical

He’s got one.

[jlevo]

£158 in 1970 is £2300 today...

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[estoban7]

I know I'm in the minority but I quite like that old Seiko, especially the bracelet.

[ChromeJob]

Pointless thread.

Pointless comment.

Perhaps you just need to depart gracefully.

Lead by example, perhaps…?

[snowman]

Certainly more interesting than "what sexual favours do I offer my AD to let me buy a watch from him?" threads...

I can vaguely remember quartz watches being expensive, compared to mechanical ones, but then that was before a mechanical watch became a symbol of people's perceived importance and their price still bore some relation to their cost of manufacturer...

I never liked digital watches, same as I hated Chopper bikes, even as a kid.

My parents bought me a bike when I was 9 and I asked for a racer, they kept saying "You can have a Chopper if you want", sure I'd have been a cool kid, but I'd have had a shit bike, so I got the racer.instead!

M

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[PhilT]

There’s another pointless thread here that may be of interest (from last year):

https://r.tapatalk.com/shareLink?sha...0&share_type=t

Plenty of Rolex ads so something for everyone :-)

I’m off to look for a Seiko Pogue... who says advertising doesn’t work?!

[Michael 38]

I love all the old 70s Rolex ads you used to get in national geographic

[TheTigerUK]

There’s another pointless thread here that may be of interest (from last year):

https://r.tapatalk.com/shareLink?share_fid=49699&share_tid=398760&url=htt ps%3A%2F%2Fforum%2Etz-uk%2Ecom%2Fshowthread%2Ephp%3Ft%3D398760&share_typ e=t

Plenty of Rolex ads so something for everyone :-)

I’m off to look for a Seiko Pogue... who says advertising doesn’t work?!

[colin t]

Pointless thread.

Pointless reply.

Beyond pathetic.

[Nigeyp]

Before you go please can you get shut of the Jag avatar it looks daft.

[bongo]

I loved the ad posted by the OP. Not just for nostalgia purposes but it reflects the longstanding value of a good Swiss watch.

The quartz digital on the right is nowhere near intrinsically valuable as the omega is today.

The price of the quartz at the time equalled the retail price of the mechanical. I think it's comparative to today's smart watches although not as equalled in today's retail price in a smart watch vs omega . It just proves little technological marvels at points of time don't really compete longstanding to a decent mechanical.

I love seeing old sales ads for watches especially those online Argos,index back catalogues

I'm not a favouring one over the other as I own g shocks but it's just obvious to see that sometimes technologies sort of become redundant in perceived value. Then again where is huertecilla ?
He would take that digital over the mechanical any day !


I recognise that smiths logo



Sent via smoke signal using Tapatalk

I've actually got a #6 Sicura (Breitling!) Globetrotter! I've a Leica 3 also, an old ad I saw from 1937 for them had them at about £45 or so much a week on the drip. Worked out around £3,500 in today's.

Old ad wise, I....a'hem, came across a 60s Playboy recently. Hardly any titty surprisingly but some cracking ads for 'slacks' & suchlike.

[bobbee]

1956.







1960.





1970's






1980's.

[Motman]

Great thread - thanks for posting. My parents bought me a watch for my 18th birthday in 1975. I wanted a digital watch but not one with red LCD digits, I liked the type that the Seiko has in the advert as that was fairly different at the time. Can't remember what make it was but it had a proper heavy bracelet and I remember the price - exactly £80 which wasn’t cheap at the time. I haven’t a clue what happened to it but I think I stopped wearing it when the battery died.

[K300]

Thanks for posting, always nice to get reminders.

[Humptynumpty]

Yes, good post. Interesting to see old adverts.
I'm wearing a old digital today by chance, not worth much .
Merry Christmas to all!

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[stefmcd]

Yes, good post. Interesting to see old adverts.
I'm wearing a old digital today by chance, not worth much .
Merry Christmas to all!

Sent from my SM-T310 using Tapatalk

Class!

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[bubi]

Precisely the point. The era when people cared about performance is now over. Nowadays you don't even need a watch so watchmakers sell something else. Like mechanical virtuosities or resale value. Better doesn't matter anymore. Ah the good old days.

What's the problem with the better watch being more expensive?

0_0 ciao

[Humptynumpty]

Thank you Sir.

Class!

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