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Thread: This old ad shows how bad things used to be...

  1. #1
    Master JPE's Avatar
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    This old ad shows how bad things used to be...

    Everyone has heard stories about the Swiss watch industry and its problems during the "quartz revolution".

    I knew it was bad but never realized it was THIS bad.


  2. #2
    Grand Master seikopath's Avatar
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    Think that's a bit unfair tbh. The first Apple Mac probably looks the same.
    Good luck everybody. Have a good one.

  3. #3
    Master JPE's Avatar
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    Yes I'm aware that the first digital watches were expensive.

    But it's still shocking. I wish I had a time machine. :)

  4. #4
    Master murkeywaters's Avatar
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    Everyone was hung up on the tech of quartz but seriously look at them visually, the Speedy is a thing of beauty where as the CX003 reminds me of Maximilian from the Black Hole.


  5. #5
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    Pointless thread.

  6. #6
    Master JPE's Avatar
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    Quote Originally Posted by Skyman View Post
    Pointless thread.

    When I shared an article from my website someone said that I shouldn't promote my 100% non-profit watch articles in a watch forum.

    Fine. I won't share any articles here anymore.

    Now this is "pointless" too.

    Is this a watch forum or something else? What have I done to annoy you guys that much? Is it because I'm not from the UK?

    Just let me know and I'll take my f...cking coat.

  7. #7
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    Perhaps you just need to depart gracefully.

  8. #8
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    So what is the equivalent of £158 in whatever year the ad was from in today's money? And how much do they charge for the Omega??
    Ironic that the modern equivalents of the Seiko digital have decreased in absolute terms 90%, and even more in equivalent value. I guess those contemplating this trendy new Seiko wouldn't be impressed to know that in the future you could buy something similar (or better!) for a tenner!

  9. #9
    Master
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    Quote Originally Posted by JPE View Post
    When I shared an article from my website someone said that I shouldn't promote my 100% non-profit watch articles in a watch forum.

    Fine. I won't share any articles here anymore.

    Now this is "pointless" too.

    Is this a watch forum or something else? What have I done to annoy you guys that much? Is it because I'm not from the UK?

    Just let me know and I'll take my f...cking coat.
    I liked it. I'd love the chance to own a 145.022 for £158.00!

  10. #10
    As has already been said, if only I had a timemachine! Not sure why the op has attracted snide comments. I’d rather read posts like this than some of the nonsense that gets posted on here.

  11. #11
    Master
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    Quote Originally Posted by JPE View Post
    Everyone has heard stories about the Swiss watch industry and its problems during the "quartz revolution".

    I knew it was bad but never realized it was THIS bad.


    Very interesting,I have never seen one of those Quartz before have any survived?

  12. #12
    Master
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    Quote Originally Posted by JPE View Post
    When I shared an article from my website someone said that I shouldn't promote my 100% non-profit watch articles in a watch forum.

    Fine. I won't share any articles here anymore.

    Now this is "pointless" too.

    Is this a watch forum or something else? What have I done to annoy you guys that much? Is it because I'm not from the UK?

    Just let me know and I'll take my f...cking coat.

    It’s just the way it is on here for some reason, very similar to pistonheads I find.

    I always like to reply to people as if I were talking to them in real life but on here it does seem a different tone and I guess it was set a long time ago and it seems to have stuck with a lot of people. You should be used to it by now given your join date!

  13. #13
    Master
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    Quote Originally Posted by Skyman View Post
    Perhaps you just need to depart gracefully.
    Perhaps you just need to remove that stick from your a**e

  14. #14
    Journeyman
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    Quote Originally Posted by JPE View Post
    Everyone has heard stories about the Swiss watch industry and its problems during the "quartz revolution".

    I knew it was bad but never realized it was THIS bad.

    All I can say is wow! Maybe this add was before I got into watches but I'd never have believed it if I hadn't seen it. I always thought digital watches had been dirt cheap from the get go!

  15. #15
    Journeyman
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    Quote Originally Posted by Skyman View Post
    Pointless thread.
    More interest than another pointless Rolex thread.

  16. #16
    Master
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    The Seiko looks like a microwave welded to a bracelet

  17. #17
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    Thanks for sharing, that was good to see. Reminder of how much things can change from what we think is obvious today! Maybe with younger generations growing up without the wish for a watch, the brands we covet today will be far less in demand.

  18. #18
    Thank you for posting.

    I am not sure how old this advert is but if I had to guess, mid 70s judging by the Omega bracelet (I could be wrong). It is amazing to see that the Omega seems almost identical to the current one.

  19. #19
    Craftsman
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    Just had a quick search, if any of the Seiko's have survived you would double or treble your money, a surviving Speedmaster, 30 - 40 times the original cost

  20. #20
    Love the ad, I have saved it, I often wonder how many great watches where thrown out when the digitals first hit the market ?

    ps: In the mid 70s £158 was quite a bit more than a weeks wages for me as an engineer.

  21. #21
    Master JPE's Avatar
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    Quote Originally Posted by Berty234 View Post
    The Seiko looks like a microwave welded to a bracelet
    Haha, yes.

    This Omega was more elegant.


  22. #22
    Grand Master Foxy100's Avatar
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    Quote Originally Posted by Robert189598 View Post
    More interest than another pointless Rolex thread.
    You beat me to it.
    "A man of little significance"

  23. #23
    Quote Originally Posted by Robert189598 View Post
    More interest than another pointless Rolex thread.
    So... do all pointless threads on TZUK only relate to Rolex, or is it just that, as pointless threads go, those relating to Rolex are less interesting than those pointless threads relating to other brands?

    Or... to put it another way, I guess what you were trying to say is that this thread is of "more interest than another pointless thread", whatever that may be about, a sentiment with which I would wholeheartedly agree.

  24. #24
    Journeyman
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    Interesting post JPE ignore those with nothing constructive to say. I found the comparative pricing informative.

  25. #25
    Journeyman
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    [QUOTE=tomsdad;I guess what you were trying to say is that this thread is of "more interest than another pointless thread", whatever that may be about, a sentiment with which I would wholeheartedly agree.[/QUOTE]

    Spot on. 😊

  26. #26
    Master
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    Quite amazing. I would be interested to know the exact date of this advert. Thanks for posting. Ignore the bile from usual suspects.

    Sent from my CLT-L09 using Tapatalk

  27. #27
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    Quote Originally Posted by Barrisimo View Post
    Interesting post JPE ignore those with nothing constructive to say. I found the comparative pricing informative.
    Agreed. Thanks for posting. Ignore the trolls.

  28. #28
    Master
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    Love these time capsules. Thanks!

    Anyone have any others?

  29. #29
    Grand Master Chinnock's Avatar
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    Quote Originally Posted by JPE View Post
    Everyone has heard stories about the Swiss watch industry and its problems during the "quartz revolution".

    I knew it was bad but never realized it was THIS bad.

    Shocking indeed, together with some of these subsequent posts.

  30. #30
    Interesting post. Certainly a far cry from today's pricing and just shows - whether it's an automatic watch today or a quartz watch back then - the prices charged have much to do with the way they are marketed and thus perceived by the buying public.

    To the OP, l echo the other posters who urge you to ignore the negative comments. They are not in any way constructive, informed or informative.

  31. #31
    Craftsman
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    Quartz v. Mechanical is a bit like Vinyl v. CD Market forces, technological advancements, industry promotion, fashions, desire to have the latest shiny toy, etc. We all have choices; I have both in watches and music.

    Love the ad. btw - thanks to OP

  32. #32
    Grand Master number2's Avatar
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    Many thanks for posting, it's always interesting to look back and see how things have moved on / changed,
    "Once is happenstance. Twice is coincidence. The third time it's enemy action."

    'Populism, the last refuge of a Tory scoundrel'.

  33. #33
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    Quote Originally Posted by Skyman View Post
    Pointless thread.
    I found it an interesting read. I'm curious to know why you find it pointless?

    Thanks for posting OP.

  34. #34
    Journeyman
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    I too found it an interesting and informative post. Just have to ignore the trolls

  35. #35
    Grand Master Der Amf's Avatar
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    Quote Originally Posted by JPE View Post
    Everyone has heard stories about the Swiss watch industry and its problems during the "quartz revolution".

    I knew it was bad but never realized it was THIS bad.

    What's the problem with the better watch being more expensive?

  36. #36
    Quote Originally Posted by PhilT View Post
    Love these time capsules. Thanks!

    Anyone have any others?

  37. #37
    Craftsman
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    Quote Originally Posted by Skyman View Post
    Pointless thread.
    Have I missed something?
    I thought it was an interesting snap shot of how things used to be, and shows how much things have changed.


    Sent from my iPhone using Tapatalk

  38. #38
    In more interesting news, Rolex have put a jubilee bracelet on a gmt (like they did for decades before and nobody really liked it) and the bezel is a different shade........snore......I thought the original post was quite insightful, no idea what all the moaning is about?


    Sent from my iPhone using Tapatalk

  39. #39
    Master
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    Quote Originally Posted by Bobbyf View Post
    Have I missed something?
    I thought it was an interesting snap shot of how things used to be, and shows how much things have changed.


    Sent from my iPhone using Tapatalk
    Me too. Complete lack of class from Skyman.

  40. #40
    Master animalone's Avatar
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    Quote Originally Posted by PhilT View Post
    Love these time capsules. Thanks!

    Anyone have any others?
    Not from the same period of history, but 50 years earlier £150 would have bought this,

  41. #41
    I love to see these old adverts.

    Thanks to the OP for posting.

  42. #42
    Master
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    Love those old ads.

    How things have changed, respond by cutting the corner off an posting it ...

  43. #43
    Refreshing thread :-)

  44. #44
    Master
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    I can remember in the early 70’s my best mates mum, buying his dad a pocket LED digital calculator for Xmas..

    My mates dad was horrified that his wife had spent so much money on this thing, and made her return it..

    He was a quarry manager, and the calculator cost was about 2 weeks wages..
    Last edited by Enoch; 21st December 2018 at 00:11.

  45. #45
    Master reggie747's Avatar
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    Quote Originally Posted by Bondurant View Post
    Me too. Complete lack of class from Skyman.
    Nowt new there then.

  46. #46
    Master PhilipK's Avatar
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    Thanks for posting, OP. The forum could do with more threads like this.

    I found it a fascinating snapshot of how new technology attracts a massive price premium for early adopters before volume production kicks in and prices plummet.

    No doubt the Seiko was seen by many as being a far better watch than the Omega - both in terms of accuracy and functionality.

  47. #47
    Master bobbee's Avatar
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    Quote Originally Posted by Skyman View Post
    Pointless thread.
    Quote Originally Posted by Skyman View Post
    Perhaps I just need to depart gracefully.

  48. #48
    Master
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    Quote Originally Posted by JPE View Post
    When I shared an article from my website someone said that I shouldn't promote my 100% non-profit watch articles in a watch forum.

    Fine. I won't share any articles here anymore.

    Now this is "pointless" too.

    Is this a watch forum or something else? What have I done to annoy you guys that much? Is it because I'm not from the UK?

    Just let me know and I'll take my f...cking coat.
    Just ignore him, he doesn't speak for the forum. Enjoy what YOU enjoy and rise above it

  49. #49
    Fantastic thread op, one of the more interesting topics to be posted in recent times.



    Quote Originally Posted by animalone View Post
    Not from the same period of history, but 50 years earlier £150 would have bought this,
    Hopefully not to take this off topic but that is sublime - how come the dial text reads as it does, “To the King”?

  50. #50
    Grand Master seikopath's Avatar
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    Quote Originally Posted by Skyman View Post
    Pointless thread.
    In your opinion
    Good luck everybody. Have a good one.

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