I am with you. I had a few 5 digits Rolex'es over the years (a couple of SDs, a ND Sub and a Sub LV), but everything that came after starting with the Maxi cases, the DSSD, Hulk, Batman, a.s.o. does not really feel appealing to me.
The lugs/bracelet combination being the worst of problems for me. The image associated to it the second. Everybody wearing one the next...