Any massively successful brand attracts attention; Rolex success is based, at the core, on superbly made products. All the advertising and marketing would fail if there wasn't this excellence at the heart of the brand. Other manufacturers also market heavily..but they don't succeed if the product isn't right. Other manufacturers who grasp this include Mercedes, BMW, Apple, Nike.
Interestingly, Apple shows you can succeed at this exalted level without a long history , if the products are good enough.