I don't actually think we disagree Tilly - there are times when money is tight and luxuries take a back seat. I live in a semi rural area where cars are also needed. But someone can buy a cheaper car and buy a watch on finance (or save up) if that is their priority. We're talking Rolex new or used - doesn't have to be a Daytona just like people don't have to buy an E class Merc or 5 series BMW.