I reckon Rolex know the game better than anyone else.
Everyone, just been looking over the secondary market dealers this afternoon and the level of asking prices over RRP. Got me thinking on what the market would look like if RRP was actually at the levels in the secondary market and whether buyers would start to think twice if a BLNR was RRP £10K, Hulk £10.5k, Deepsea was £13k and would a Daytona still be value at £17k RRP.
Obviously Rolex will increase prices at some point in the future and maybe in a couple of years, with Brexit and custom taxes etc affecting the market, maybe a BLNR will cost £10k etc.
Could the secondary market still charge a premium, BLNR £12k! Do you think that Rolex pricing has a limit to what they could charge RRP before being laughed at.
I reckon Rolex know the game better than anyone else.
OP, please just go play with your jigsaws.
Oh how we have missed you......not.
They certainly do play the game very well and have done so for some time, could well say the same for Patek etc. Obviously Rokex, Patek can control levels of production and pricing too some extent but outside influences such as currency fluctuations and customs duties have an affect.
Purely hypothetical my starting post and you can always point to the RRP that Patek and AP place on steel models but would a £10k or £13k RRP on a Rolex professional give you a pause for thought before buying.
If rolex RRP become the grey/2nd market price the RRP of Patek, Vacheron & AP will go up.
Rolex has already become apple of the watch world by establishing itself as the de facto leader due to marketing.
Rolex is no different to apple if they increase the price by 30% over all nobody cares as they are now the bench market regardless of how bad or good they are
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I think you have to add in desirability nobody wants a 5416.
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Rolex are underpriced in the current market.
If prices rose to the grey market then a lot of people would think twice,I know I would .The wife wouldnt believe anything I said to justify buying a hulk at 10.5K, or gmt at that price.I would be out of the rolex game
People are sheep.
Sheep who don't understand economics.
They don't realise they can control prices, they see Rolex raising prices and it doesn't enter their thick noddles that if they stopped paying through the nose prices would fall.
The sheep continue to buy and Rolex continue to overprice humdrum watches.
I'm just a very naughty boy.
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