Question is do they want to? They're not publicly traded and can do what they want, as such, they may have a 10+ year perspective on things... The watch industry was in dire straits just a year ago, and the same can easily happen again...
Yes they could abolish Cellini and free up some production space, but that's probably a matter of pride more than anything...
Good point. Rolex may be taking a longer term view.
Originally Posted by 744ER
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