Who are your insurers? Are you able to quote anything they have put in writing about this authenticity claim?
Retailer can challenge your attempt to obtain a refund using the credit card provider's shared liability; don't count on that for any different outcome.
If tested properly, the smart AD would respond (and many might agree) that they have
not devalued your watch; rather, the timing of supply of a plastic card associated with the watch was agreed to be 12 months later than the time of supply of the watch. Game over.
Media consumer programmes will have no great sympathy or interest.
Rolex probably won't comment but will enjoy publicity proving how much demand there is for their watches.
I believe that you will lose any civil action in this regard. I'd suggest keeping some perspective, but will enjoy reading your updates.
Not that I would want to share, it is relating to the special terms imposed on my all risk content policy, so this will not have any bearing on 99% of people.
There is no defence, if they want to lie in court, it may be a bigger crime than withholding a piece of plastic.
Lets see, what is there to lose. On the other hand may make a story if they are lacking one.
Not that it has much effect, but they can scrub me off the list. There, they archived their goal, one less customer for their professional range. If there is enough people there may even be a surplus of Rolex's like there was 4 years ago .
Don't be sure, I am willing to throw away 150 pounds at it in small claims court.