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Thread: At last I understand.

  1. #1
    Master
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    At last I understand.

    I had never quite understood the hype around the ceramic Daytona. I had tried on a SS and TT model and was a bit meh about them. But today I tried the white dial ceramic, and WOW. Felt a perfect size, which surprised me as SS/TT had felt small.
    Downside, it is a 2016 piece for sale at 16k. Just have to wait. And wait.

    Sent from my [device_name] using TZ-UK mobile app

  2. #2
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    It does look good without a doubt.

  3. #3
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    Looks rather nice..... and at least it doesn't have one of those hideous cyclops :-)

  4. #4
    Master
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    Yes and unlike the 116520, it is very legible.

  5. #5
    Master doug darter's Avatar
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    Beautiful, though I'd have to sell my house to afford one ;-(

  6. #6
    I was sat in a dealers last week with an 'as new' 116500 ceramic in one hand, and a vintage 16520 'zenith' in the other.

    Both were virtually the same price.

    I bought the 'classic'.

  7. #7
    Master valleywatch's Avatar
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    Never seen any "in the flesh", so to speak..They may well look lovely..I could never afford one......just as well, as I doubt Id be able to read it anyway!

  8. #8
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    Daytonas are nice watches; but that is all they are....nice watches. I enjoy mine, but it is no more 'special' than many other models. To me at least. The rest seems just hype. In truth, the Speedie Pro is very attractive at 40% of the price. Easier to read and use too. Probably not as precise or well-built , but an awful lot of watch for the price. If it is good enough for NASA.....

  9. #9
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    Quote Originally Posted by Geneve View Post
    I was sat in a dealers last week with an 'as new' 116500 ceramic in one hand, and a vintage 16520 'zenith' in the other.

    Both were virtually the same price.

    I bought the 'classic'.
    Why not the Zenith?😉

  10. #10
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    Quote Originally Posted by valleywatch View Post
    Never seen any "in the flesh", so to speak..They may well look lovely..I could never afford one......just as well, as I doubt Id be able to read it anyway!
    I don’t think you’re missing much Daney.......at a glance they look like a TAG F1 to me

    Paul

  11. #11
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    16 grand for a used watch? Wow, the world (or at least the UK) has gone mad.

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  13. #13
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    Quote Originally Posted by -Ally- View Post
    Given they buy them in at £13k that’s quite a markup.

  14. #14
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    Quote Originally Posted by Chalet View Post
    Given they buy them in at £13k that’s quite a markup.
    If someone is prepared to pay the money, then so what. It's a free country and we can spend our cash on whatever we want.

    FREEDOM

  15. #15
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    Spent 10 years waiting for a 116520 and eventually got one. Got straight on the list for the 116500 and once I got it my 116520 never really got a look in. It’s a very modern watch with a bit of a vintage look about it.

  16. #16
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    Quote Originally Posted by Mick P View Post
    It's a free country and we can spend our cash on whatever we want.
    With the exception of decent recreational drugs

  17. #17
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    Quote Originally Posted by Onelasttime View Post
    With the exception of decent recreational drugs
    As far as I am concerned, if you want to buy drugs, go out and buy the stuff. I wouldn't but who is anyone else to tell you what to do.

    FREEDOM

  18. #18
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    Have you got ripped jeans on?

  19. #19
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    Quote Originally Posted by PDR View Post
    Looks rather nice..... and at least it doesn't have one of those hideous cyclops :-)
    Do Daytona’s come with optional cyclops?

  20. #20
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    Quote Originally Posted by Hooshabak View Post
    Do Daytona’s come with optional cyclops?
    From my limited understanding of Rolex watches, the hideous cyclops are only fitted to models that have a date window, which happens to be so small that anyone with less than perfect eyesight can't see the date. To my mind, fitting a cyclops is an admission that Rolex got the basic design wrong and had to come up with a bodge to fix their error.

  21. #21
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    Quote Originally Posted by Mick P View Post
    If someone is prepared to pay the money, then so what. It's a free country and we can spend our cash on whatever we want.

    FREEDOM
    I made no comment on the ethics, just that it was a large markup.

    I happen to agree with you, if the market will pay it, good luck to them.

  22. #22
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    Quote Originally Posted by PDR View Post
    From my limited understanding of Rolex watches, the hideous cyclops are only fitted to models that have a date window, which happens to be so small that anyone with less than perfect eyesight can't see the date. To my mind, fitting a cyclops is an admission that Rolex got the basic design wrong and had to come up with a bodge to fix their error.
    Its taking them a long time to fix their ‘error’ isn’t it. Idiots.

  23. #23
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    Quote Originally Posted by -Ally- View Post
    I noticed that earlier too. There are plenty available around the 16k mark so can't see it shifting for a while.

  24. #24
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    Quote Originally Posted by Chalet View Post
    I made no comment on the ethics, just that it was a large markup.

    I happen to agree with you, if the market will pay it, good luck to them.
    What I don’t understand is why Rolex publish prices on their website but do not sell directly to the public. Besides the list price is an i. If you click on that, it explains that this price is the suggested retail price. If this is the case, why do ADs not charge what they could get for them?

  25. #25
    Grand Master Raffe's Avatar
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    Quote Originally Posted by stefaulkner View Post
    What I don’t understand is why Rolex publish prices on their website but do not sell directly to the public. Besides the list price is an i. If you click on that, it explains that this price is the suggested retail price. If this is the case, why do ADs not charge what they could get for them?
    Serious question?

    What about suggested retail prices at McDonald's or Mercedes Benz?
    Someone who lies about the little things will lie about the big things too.

  26. #26
    Grand Master Dave+63's Avatar
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    Quote Originally Posted by Raffe View Post
    Serious question?

    What about suggested retail prices at McDonald's or Mercedes Benz?
    I’m not sure I understand your question here.

    Rolex ADs generally sell their steel models at the MRSP whilst McDonalds franchises sell at prices other than MRSP (often higher) whilst Mercedes cars are invariably available at prices below MRSP.

  27. #27
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    Quote Originally Posted by Raffe View Post
    Serious question?

    What about suggested retail prices at McDonald's or Mercedes Benz?
    Yes, I’m serious. McDonalds prices aren’t the same all over the country. Why cant a Rolex AD charge, say, £12995 for a ceramic Daytona? List is £9350, but that’s a suggested retail price, as stated on the website.

  28. #28
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    Quote Originally Posted by Dave+63 View Post
    I’m not sure I understand your question here.

    Rolex ADs generally sell their steel models at the MRSP whilst McDonalds franchises sell at prices other than MRSP (often higher) whilst Mercedes cars are invariably available at prices below MRSP.
    McD franchises sell at prices other than suggested retail price? Not in my part of the world.

    If you are looking to buy a rare car or any other good with supply shortage, you will end up paying the suggested price. Same applies to Rolex.
    Someone who lies about the little things will lie about the big things too.

  29. #29
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    Quote Originally Posted by stefaulkner View Post
    What I don’t understand is why Rolex publish prices on their website but do not sell directly to the public. Besides the list price is an i. If you click on that, it explains that this price is the suggested retail price. If this is the case, why do ADs not charge what they could get for them?
    They don't sell direct, because if they did they would probably have to answer emails like this.

  30. #30
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    Quote Originally Posted by stefaulkner View Post
    Yes, I’m serious. McDonalds prices aren’t the same all over the country. Why cant a Rolex AD charge, say, £12995 for a ceramic Daytona? List is £9350, but that’s a suggested retail price, as stated on the website.
    Ever seen a new car from a main dealer offered above retail price?
    Someone who lies about the little things will lie about the big things too.

  31. #31
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    Quote Originally Posted by JP Chestnut View Post
    They don't sell direct, because if they did they would probably have to answer emails like this.
    Constructive. Not.

    Quote Originally Posted by Raffe View Post
    Ever seen a new car from a main dealer offered above retail price?
    Show me regular supply production cars that fetch premiums over list over a prolonged period.

  32. #32
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    Quote Originally Posted by stefaulkner View Post
    What I don’t understand is why Rolex publish prices on their website but do not sell directly to the public. Besides the list price is an i. If you click on that, it explains that this price is the suggested retail price. If this is the case, why do ADs not charge what they could get for them?
    Why do you not understand?

    They are the manufacturer - they sell through a distributer/dealer network. There are inevitably some small variations due to local taxes or currency exchange rates.

    Fairly simple concept TBH.
    When you look long into an abyss, the abyss looks long into you.........

  33. #33
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    Quote Originally Posted by Chris_in_the_UK View Post
    Why do you not understand?

    They are the manufacturer - they sell through a distributer/dealer network. There are inevitably some small variations due to local taxes or currency exchange rates.

    Fairly simple concept TBH.
    But by definition, Rolex are suggesting retail price. Why shouldn’t an AD, which isn’t owned by Rolex, not be allowed to sell at the going rate?

  34. #34
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    Quote Originally Posted by stefaulkner View Post
    But by definition, Rolex are suggesting retail price. Why shouldn’t an AD, which isn’t owned by Rolex, not be allowed to sell at the going rate?
    Because they would then not be considered an AD and be out of the network - happens to those with low volume sales and/or over-discounting.

    It's not the going rate, rather the rate that grey/second dealers manage to charge for a harder to get watch which is paid by those who can afford/not wait for one via the usual AD channels

    Same happens with Porsche cars - halo stuff has a limited release and is down to some macabre selection by the dealer network - often seen via re-sellers with delivery mileage with big mark up.
    When you look long into an abyss, the abyss looks long into you.........

  35. #35
    Grand Master Andyg's Avatar
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    Quote Originally Posted by PDR View Post
    Looks rather nice..... and at least it doesn't have one of those hideous cyclops :-)

    And no date either.

    Whoever does not know how to hit the nail on the head should be asked not to hit it at all.
    Friedrich Nietzsche


  36. #36
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    Quote Originally Posted by stefaulkner View Post
    Constructive. Not.



    Show me regular supply production cars that fetch premiums over list over a prolonged period.
    Any LE Porsche model will. They are sold by main dealers to VIP customers at list price, only to be immediately resold at a premium.
    Someone who lies about the little things will lie about the big things too.

  37. #37
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    Quote Originally Posted by Raffe View Post
    Any LE Porsche model will. They are sold by main dealers to VIP customers at list price, only to be immediately resold at a premium.
    They key part here is LE. The Daytona isn’t an LE.

  38. #38
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    Quote Originally Posted by stefaulkner View Post
    They key part here is LE. The Daytona isn’t an LE.
    But it's restricted supply/availability and has been for some time across 3 iterations.
    When you look long into an abyss, the abyss looks long into you.........

  39. #39
    Grand Master Raffe's Avatar
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    Quote Originally Posted by stefaulkner View Post
    They key part here is LE. The Daytona isn’t an LE.
    It is.

    They produce less than the market demands. Quite obviously, there wouldn't be a price premium if they were readily available at the ADs.
    Someone who lies about the little things will lie about the big things too.

  40. #40
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    Limited editions are a specified number. Daytona’s have no set production number. Same applies to BLNR and Deepsea blue. If supply doesn’t meet demand, that doesn’t make it a Limited Edition.

  41. #41
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    Quote Originally Posted by stefaulkner View Post
    Limited editions are a specified number. Daytona’s have no set production number. Same applies to BLNR and Deepsea blue. If supply doesn’t meet demand, that doesn’t make it a Limited Edition.
    You are splitting hairs - where is the quantification the LE equals specified number?

    Reality is the supply is choked which leads to resales with profit to those who are prepared to pay.
    When you look long into an abyss, the abyss looks long into you.........

  42. #42
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    Porsche 991r sold new for £130k. Those lucky enough to get one could offload it straight after for £450k.

    Makes a Daytona Ceramic look like a bargain.

    I was offered a fully stickered up 116500 white face 3 weeks ago for just above £13k. Did not wait a second to buy it.

    Can't wait 10 years for one.

    I think it is still a relative bargain vs something like a PP 5711.

    The market is likely to remain firm for a long while. Blame Brexit or whatever currency gyrations.

  43. #43
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    Quote Originally Posted by erics View Post
    Porsche 991r sold new for £130k. Those lucky enough to get one could offload it straight after for £450k.

    Makes a Daytona Ceramic look like a bargain.

    I was offered a fully stickered up 116500 white face 3 weeks ago for just above £13k. Did not wait a second to buy it.

    Can't wait 10 years for one.

    I think it is still a relative bargain vs something like a PP 5711.

    The market is likely to remain firm for a long while. Blame Brexit or whatever currency gyrations.
    The Porsche 911r is limited to 991 examples so is, by definition, a Limited Edition.

    The Rolex Daytona has no set, predetermined, production number so is not an LE. That’s not splitting hairs, that’s just demonstrating the difference between the two.

  44. #44
    Grand Master Chris_in_the_UK's Avatar
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    Quote Originally Posted by stefaulkner View Post
    The Porsche 911r is limited to 991 examples so is, by definition, a Limited Edition.

    The Rolex Daytona has no set, predetermined, production number so is not an LE. That’s not splitting hairs, that’s just demonstrating the difference between the two.
    The situation is choked supply and no finite numbers from Rolex.

    If you do not understand the dynamics of supply and demand I would avoid getting into these kind of discussions.
    When you look long into an abyss, the abyss looks long into you.........

  45. #45
    Grand Master Raffe's Avatar
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    Quote Originally Posted by stefaulkner View Post
    The Porsche 911r is limited to 991 examples so is, by definition, a Limited Edition.

    The Rolex Daytona has no set, predetermined, production number so is not an LE. That’s not splitting hairs, that’s just demonstrating the difference between the two.
    What a nonsense.

    Sure the Daytona is limited, the fact that they don't publish the number of produced units doesn't change the fact that they wilfully produce less than the market would uptake in order to make them rare and desirable.
    Someone who lies about the little things will lie about the big things too.

  46. #46
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    Quote Originally Posted by stefaulkner View Post
    The Porsche 911r is limited to 991 examples so is, by definition, a Limited Edition.

    The Rolex Daytona has no set, predetermined, production number so is not an LE. That’s not splitting hairs, that’s just demonstrating the difference between the two.
    End result is the same: you want one? Pay up.

  47. #47
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    Quote Originally Posted by erics View Post
    End result is the same: you want one? Pay up.
    I have been offered one, by an AD, over list! Problem is, the margin over list is to be paid in cash and my receipt will only reflect list price. Not a small premium either, it was working out close to £12k. Seems like some are working it. I didn’t buy it, too small for my taste.

  48. #48
    The 'Daytona phenomena' has some similarity with cars and other niche luxury products, where demand exceeds supply, and a premium being put on values in the secondary market.

    The latest 116500 is in open, on-going, production and aftermarket values are being sustained by those who must have the latest model and don't want to join a waiting list - as with some cars.

    I actually preferred the 16520 because it is long out of production, part of a Rolex history, and from an earlier era - so a bit like buying a classic/collectable car than a brand new one.

    Of course, it's the earlier models that have become seriously collectible, with staggering prices, and the Newman factor. The contemporary models and Rolex's mass marketing at events like F1, have cheapened the brand IMO.

  49. #49
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    Quote Originally Posted by Geneve View Post
    The 'Daytona phenomena' has some similarity with cars and other niche luxury products, where demand exceeds supply, and a premium being put on values in the secondary market.

    The latest 116500 is in open, on-going, production and aftermarket values are being sustained by those who must have the latest model and don't want to join a waiting list - as with some cars.

    I actually preferred the 16520 because it is long out of production, part of a Rolex history, and from an earlier era - so a bit like buying a classic/collectable car than a brand new one.

    Of course, it's the earlier models that have become seriously collectible, with staggering prices, and the Newman factor. The contemporary models and Rolex's mass marketing at events like F1, have cheapened the brand IMO.
    Agreed, marketing has cheapened the brand.

    To me, it is only a looks thing. The 116500 is the best looking of the modern Daytonas (1990's through to 2010's). The sole reason i was after one.

  50. #50
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    Quote Originally Posted by Geneve View Post
    The 'Daytona phenomena' has some similarity with cars and other niche luxury products, where demand exceeds supply, and a premium being put on values in the secondary market.

    The latest 116500 is in open, on-going, production and aftermarket values are being sustained by those who must have the latest model and don't want to join a waiting list - as with some cars.

    I actually preferred the 16520 because it is long out of production, part of a Rolex history, and from an earlier era - so a bit like buying a classic/collectable car than a brand new one.

    Of course, it's the earlier models that have become seriously collectible, with staggering prices, and the Newman factor. The contemporary models and Rolex's mass marketing at events like F1, have cheapened the brand IMO.
    Sorry but Rolex have not cheapened the brand and the proof of this is that people will pay way over the RRP in order to buy the latest models. FI gives the Daytona a public purpose even though in reality nobody is actually likely to use it at a racing event. Sponsoring high prestige sporting events nearly always pays off in terms of cache and image leading to an increase in demand.

    Whatever anyone thinks of Rolex, their marketing policies are world class.

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