Why will the Rolex bubble burst. There are many iconic brands out there and people love the discontinued stuff relating to those brands, it feeds the collectors market. I totally agree with not over obsessing about future values, but equally how many of us are happy to walk into an AD and buy a brand that we know has a 50% to 60% residual hit the minute you walk out of the shop.
Surely that is one of the benefits of being a member of a watch forum, good debate, good advice and the ability to make an informed decision. At the end of the day, how many people can afford to spend £10k on a watch without giving a flying f**k about what that watch will be worth further down the road.