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  1. #1
    Master
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    Brand loyalty

    I have seen a few threads around the "only one watch" topic, which most members here would not fancy. So how about only one manufacturer? Which would you choose if you really had to, and why?

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  2. #2
    Master
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    Seiko no contest.

    You've got to imagine if it was something like Rolex and you didn't have £5k you'd never own a watch! At least with Seiko if you've only got £100 you can own a cool watch and if you've got £5k you can own a lovely watch.

  3. #3
    Master
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    Quote Originally Posted by jameswrx View Post
    Seiko no contest.

    You've got to imagine if it was something like Rolex and you didn't have £5k you'd never own a watch! At least with Seiko if you've only got £100 you can own a cool watch and if you've got £5k you can own a lovely watch.
    I'll go with that

  4. #4
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    Quote Originally Posted by jameswrx View Post
    Seiko no contest.

    You've got to imagine if it was something like Rolex and you didn't have £5k you'd never own a watch! At least with Seiko if you've only got £100 you can own a cool watch and if you've got £5k you can own a lovely watch.

    Spot on👍

  5. #5
    Can we call timefactors watches one brand? If that counts it would be them for me.

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  6. #6
    Master Papa Hotel's Avatar
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    Quote Originally Posted by dylanbooth78 View Post
    Can we call timefactors watches one brand? If that counts it would be them for me.

    Sent from my SM-G930F using TZ-UK mobile app

    You've just got a little something on your nose there pal.

    Anyway, back on topic, there's only one realistic answer, with a good quality range from less than 50 quid all the way to whatever you want to spend, in every style and shape, the answer is, of course, Citizen.

    Nah, only kidding, it'd be Seiko for me.

  7. #7
    Quote Originally Posted by Papa Hotel View Post
    You've just got a little something on your nose there pal.
    OK, Rolex then! Is that better princess?

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  8. #8
    JLC for me... Even though I currently don't own one. Great history and high watchmaking skills.

  9. #9
    Craftsman
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    JLC for me,

    reverso for dress watch,
    master geographic as a GMT alternative
    tribute to deepsea for diver
    master control chronograph as a chronograph

    for everyday, another reverso maybe with a few complications on..

    and if only one watch, then it should be a reverso for me.

    do I miss anything?

  10. #10
    Master alfat33's Avatar
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    Quote Originally Posted by Evangelos View Post
    JLC for me,

    reverso for dress watch,
    master geographic as a GMT alternative
    tribute to deepsea for diver
    master control chronograph as a chronograph

    for everyday, another reverso maybe with a few complications on..

    and if only one watch, then it should be a reverso for me.

    do I miss anything?
    A 6b/159 as a weekend military/beater ;).

  11. #11
    Craftsman
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    Probably agree with Seiko, price range all across the board and a great selection of different styles

  12. #12
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    Up until recently I only wore one watch, an Omega Seamaster. So I don't have a massive collection whose variety I would miss if I was limited to one brand.
    However, I would choose IWC for one brand.
    They cover all the bases with amazing watches, great pilot watches, an unusual dive watch range, the Portuguese watches bridge a lovely gap between dress and casual and the portofino as dress watches.
    Not sure there is another brand that covers all those (though I'm happy to be proved wrong) :-)


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  13. #13
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    Quote Originally Posted by Strchr03 View Post
    Up until recently I only wore one watch, an Omega Seamaster. So I don't have a massive collection whose variety I would miss if I was limited to one brand.
    However, I would choose IWC for one brand.
    They cover all the bases with amazing watches, great pilot watches, an unusual dive watch range, the Portuguese watches bridge a lovely gap between dress and casual and the portofino as dress watches.
    Not sure there is another brand that covers all those (though I'm happy to be proved wrong) :-)


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    I, on the other hand, look in the same way at Omega. You could find a pilot in their vintage collection, but hardly their present priority.
    Having said that, I would be happy to choose from IWC's offering as well, just not from their divers. (also a SM owner here)

  14. #14
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    If I can flit between models whenever I like then then Rolex as I find theyre the most robust and interesting (watches to my taste) despite naysayers crying boring. Once you get into dial and print variations / tropical and assorted "damaged" dials plus bezel fading there's variety there that keeps me permanently learning.

  15. #15
    Journeyman
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    Used to be IWC for me too - no longer sadly.

    Quote Originally Posted by Strchr03 View Post
    Up until recently I only wore one watch, an Omega Seamaster. So I don't have a massive collection whose variety I would miss if I was limited to one brand.
    However, I would choose IWC for one brand.
    They cover all the bases with amazing watches, great pilot watches, an unusual dive watch range, the Portuguese watches bridge a lovely gap between dress and casual and the portofino as dress watches.
    Not sure there is another brand that covers all those (though I'm happy to be proved wrong) :-)


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    Started with Skinny Ing 3521, then a 1954 8521 in 18kt yg, finally a Doppel 3713. Their newer watches are just too big for me. The Doppel was the largest production wrist watch in the world when it was launched, and (for me) it is at the outer limit of what is wearable.

  16. #16
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    Seiko or steinhart....... Ehh..... Seiko!

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  17. #17
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    No question -- GO

    Varied, gorgeous, beautifully made, almost affordable.
    Last edited by Yokel; 6th September 2017 at 19:05.

  18. #18
    Grand Master Wallasey Runner's Avatar
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    Steinhart I suppose. Like others I could only afford one Rolex or Omega so that would hardly constitute loyalty. Like others, if you pick a cheaper brand you can own several at the same time. Orient came to mind, but I have never ventured past the Mako, whereas with Steinhart I have in the past owned about 10 different models.

  19. #19
    Master reggie747's Avatar
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    Gotta be Seiko for me...

  20. #20
    Master mindforge's Avatar
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    Undoubtedly Seiko, so much variety, so much quality, at every price point.

  21. #21
    AP for me. Royal Oak for work, Offshore for casual, Offshore Diver for swimming and Jules for dress.

  22. #22
    Grand Master Sinnlover's Avatar
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    A few years ago it would have been Sinn for me. Recently they have not produced anything that has made me want to open my wallet which is a shame.
    In the last 18 months I have bought three Seiko (out of 6/7 watches) so I think I would have to go with them currently. It's bound to change in a few months though.
    Last edited by Sinnlover; 6th September 2017 at 20:02.

  23. #23
    Brand Loyalty….umm….those words go together a bit like….False Friends. Nevertheless:
    No brand meets my practical timekeeping requirements better than Casio and although I have only one, I’m becoming curious of their higher end stuff though this risks negating part of the attraction.
    The brand I feel most comfortable with, own most of and have spent most on is Seiko and it’s likely to stay that way.
    The brands which have enabled me to own a diversity of interesting, classic designs at affordable cost, with the reliability of new are Precista, Smiths, Sewills and Speedbird.
    But I don’t know what I don’t know. ‘Looking at’ is one thing, but quality screams when placed in the hand. I suspect there’s numerous other true loves out there waiting to be discovered.
    Last edited by forpetesake; 8th September 2017 at 09:21.

  24. #24
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    To answer my own question I would go with Panerai. The only thing that they lack IMHO is a striking diver, but I hope to acquire a submersible in the near future, and that may alter my perception .

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  25. #25
    Master
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    Seiko or Bulova for me. Never been disappointed with either. Great value for money too.

  26. #26
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    My answer would be Rolex, which until a few months ago was all I had left (see my various SOTC if interested). However a few months ago I picked up a PAM 233 (having for years toyed on and off with one) and now I can't help myself, Panerai are taking over. Two down and another on its way. The Rolex are consigned to the safe depository....

    I've been amazed at how wearable the Panerai are, even the 47mm one. I already have a collection of straps and more will follow. Plus the heritage of Panerai is every bit as interesting as Rolex... I've been through many Rolex books and have a couple on Panerai already.
    Quote Originally Posted by Robsmck View Post
    To answer my own question I would go with Panerai. The only thing that they lack IMHO is a striking diver, but I hope to acquire a submersible in the near future, and that may alter my perception .

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    Cough cough..... I have a few divers and this hasn't been off my wrist since I got it. Others feel more formal/contrived. This IMO is a proper rugged diver and it seems to work (just) in the office too.


  27. #27
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    Quote Originally Posted by ASW1 View Post
    My answer would be Rolex, which until a few months ago was all I had left (see my various SOTC if interested). However a few months ago I picked up a PAM 233 (having for years toyed on and off with one) and now I can't help myself, Panerai are taking over. Two down and another on its way. The Rolex are consigned to the safe depository....

    I've been amazed at how wearable the Panerai are, even the 47mm one. I already have a collection of straps and more will follow. Plus the heritage of Panerai is every bit as interesting as Rolex... I've been through many Rolex books and have a couple on Panerai already.

    Cough cough..... I have a few divers and this hasn't been off my wrist since I got it. Others feel more formal/contrived. This IMO is a proper rugged diver and it seems to work (just) in the office too.

    Very nice sub. Is it a 389?

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  28. #28
    Master
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    If only one brand probably Rolex. Maybe in 5 years it would be Patek.

  29. #29
    Master
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    Not an easy task, although Seiko is almost a default choice for the wide choice and prices.
    Glashutte Original would be an option, but I think just marginally I’d go with Girard Perregaux.
    Like GO’s dicontinued Sport Evos, the discontinued GP Laureato Evo is of major interest.
    Then you have the Sea Hawk (John Harrison version), the Chrono Hawk, and the new line of Laureatos – especially that Titanium/RG version.
    For fancy dining occasions, they offer either their Vintage 1945 or 1966.
    Not the fanciest of movements, but that’s fine by me.

  30. #30
    Craftsman
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    I did want to go with Longines, my first "proper" watch, great selection (imho) with decent prices across the range

  31. #31
    Grand Master Mr Curta's Avatar
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    Timex. My first watch was a Timex, over the years I've had several Expedition models which went off to Nepal and are hopefully all still going strong, have collected a bunch of '80s Data Link models and now buy them for my kids.

  32. #32
    Master
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    Casio or Citizen for me.

  33. #33
    Master
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    There is a big push so far for seiko and I have never owned one. I have a number is watches and all different brands but I think my issue is where do you start with so many choices and at what price point do you see the quality change.

    Apologies if this changes the topic slightly but given Seiko is getting lots of hits I hope it's ok


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  34. #34
    Master
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    Seiko for me, I have a few from Seiko 5 to GS Hi-Beat.

  35. #35
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    Last edited by Analogue; 15th September 2017 at 03:17.

  36. #36
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    Rolex easily. Doubly so if you're allowed to include Tudor and Cellini under "rolex".

  37. #37
    Master
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    No one can come close to Seiko's range. So if you were going to have to only ever buy from brand.. it's a no brainer.

    I would probably say Seiko for myself because it's what I have and for £250 it feels like it will last forever. It's been in the pool, in the sea, thrown downstairs. Its only off my wrist when I sleep. With the quality for the price they have earned a fan for life in me

  38. #38
    Craftsman Shounen's Avatar
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    Breitling for me.
    This whole aeronautic theme simply appeals to me.

  39. #39
    Grand Master learningtofly's Avatar
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    Invicta. Or Graham.

  40. #40
    Master Geralt's Avatar
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    Definitely Seiko. Have always been impressed with the quality for the money and I'm yet another fan for life...

    Various Seiko 5s - all still going strong
    SKX013 - now ten years old, runs like a champ and looks like new
    SCVS013 Spirit 'Blue Spark' still going strong at +5s/day - now 7 years old
    SNE031 Solar - lovely and smallish - gets a lot of wear
    SNZH55 that runs at +3s/day now 6 years old
    SARB017 - latest addition - this one is in a class of its own.

  41. #41
    Quote Originally Posted by JP Chestnut View Post
    Rolex easily. Doubly so if you're allowed to include Tudor and Cellini under "rolex".
    Cellini are Rolex.

  42. #42
    Master
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    Quote Originally Posted by Kingstepper View Post
    Cellini are Rolex.
    Is that somehow unclear from my post? It comes down to how narrowly you view "brand".

    VW is Audi is Porsche is Lamborghini.

  43. #43
    Master
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    Quote Originally Posted by JP Chestnut View Post
    Is that somehow unclear from my post? It comes down to how narrowly you view "brand".

    VW is Audi is Porsche is Lamborghini.
    In this context, you're wrong.

    Rolex model lines, Oyster Perpetual, Cellini
    Rolex brands, Rolex, Tudor

    VW model lines, Golf, Passat etc.
    VW brands, Audi, Porsche, Lamborghini

  44. #44
    Quote Originally Posted by JP Chestnut View Post
    Rolex easily. Doubly so if you're allowed to include Tudor and Cellini under "rolex".
    Cellini is a collection of Rolex watches, like the Oyster range. They definatley fall under the Rolex brand. Tudor doesn't though, that's a brand in its own right.

  45. #45
    Grand Master Der Amf's Avatar
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    Being interesting in vintage watches - Longines. Real quality throughout the postwar golden age, and a decent selection of reasonably priced modern watches.

  46. #46
    Rolex or Seiko.

  47. #47
    Craftsman
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    Doesn't make any sense to me. Why would I limit myself to one company when others make beautiful watches too. That's like becoming vegetarian... ;)

  48. #48
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    Quote Originally Posted by learningtofly View Post
    Invicta. Or Graham.
    Looking forward to your SotC, Tony!

  49. #49
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    Boring answer, but for me it has to be Rolex, I'm currently down to one watch and it's a DJ, does both smart (not quite dress) and casual. It's also my sixth

  50. #50
    Master
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    Quote Originally Posted by nunya View Post
    Boring answer, but for me it has to be Rolex, I'm currently down to one watch and it's a DJ, does both smart (not quite dress) and casual. It's also my sixth
    I agree that the DJ is 'the' Rolex to have if you want one watch. Definitive.

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