I'd be asking for a goodwill service.
Some brands are better than others - some are very arrogant.
Id be thinking are they known for their movements, or their advertising and fashion statement.
I prefer in-house, as it usually shows some differentiation - at least they are trying to do something different - then some, Omega, Rolex, and some specialists come up with improvements that benefit most other brands.
At a certain price point I'm not going to be paying thousands for an ETA 2824 for example.