Reply With QuoteValid points and when you write it down like that, it makes more sense. Time will tell......Originally Posted by markrlondon
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Good point!
It’s the exact opposite. They are selling every Rolex that they receive from Switzerland. The difference to the (recent) past is that they don’t have to bother displaying most of them first.
Valid points and when you write it down like that, it makes more sense. Time will tell......
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Good point!
a few months ago my AD had nothing in the window . Now they have an array of popular models . Quizzing the staff i asked about supply and there reply was " way less than normal "
Unsure what it all means really.
For sale or display only?
Display of course
Could not agree more, this is the only modern Rolex I would buy.
I think most of their current models are far too bling for my tastes.
Coming back through Dubai airport last week, the Rolex display had zero watches on display - not one.
When you look long into an abyss, the abyss looks long into you.........
I don’t understand how ADs work. Somebody I know who only recently purchased an OP for his wife. Not a fancy colour one, has all of a sudden been offered and purchased a Pepsi.
He was offered a sub a few months back and refused saying he wanted to wait for a Pepsi. At first he was undecided if he should take it as it was on oyster and not his preferred jubilee.
Obviously after talking to a few watch guys he decided to take it.
Was this at your AD or another?
Another mainstream AD, not my usual smaller ADs
Wow, impressive!
No surprise these days.
Most ADs can sell their entire delivery within days of receiving it.
This means typically it never hits the window.
Pathetic. David M Robinson Manchester today at lunchtime.
What I don’t get is why Rolex still advertise so heavily. They just entice more people and have nothing to sell to them.
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All part of the long game to position the brand ... it's not like they care about cutting the ad budget to maximise profitability.
There's more in a window after a robbery...
Pathetic. David M Robinson Manchester today at lunchtime.
Imaging you worked in the Rolex marketing department, you're not going to say to the HR director that you no longer need a job and want the sack. Rolex is primarily marketing company, they'll spend more budget on marketing than anything else. Plus they do have stock to sell, I expect they're selling more than they ever have.
Very good!
When you look long into an abyss, the abyss looks long into you.........
They are normally in the display inside, did you pop in?
Pathetic. David M Robinson Manchester today at lunchtime.
What I don’t get is why Rolex still advertise so heavily. They just entice more people and have nothing to sell to them.
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That is quite dire, I feel......
Pathetic. David M Robinson Manchester today at lunchtime.
What I don’t get is why Rolex still advertise so heavily. They just entice more people and have nothing to sell to them.
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I guess it is a trade off against 'display only' models with suitable signage - but still getting 'no-hopers' enquiring about buying a Rolex.
No way was I going in. I’ve bought there before in normal times but always found them cold. They have a similar Rolex window display facing St Ann’s Square. 3 watch stands. Only 1 had a watch on. Some £40k tarts eyeful.
Mappin and Webb across the road had quite a few models in the window. All exhibition only - even the two tone diamond ugly stuff.
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PM’d you
Thurlow Champness in Bury St Edmunds - two of their display windows like this:
http://709D1D85-5FA5-447B-A1B6-2A3907D119CC by meffiah, on Flickr
http://5755F776-E132-4219-9C1E-BFCD689ACF34 by meffiah, on Flickr
Can someone please amend the title of this to the Unified Rolex in the Window Exhibition Only but Not for Sale Thread.
It is getting a bit tedious with its current title.
Agree tbh
Hahaha that is utterly ridiculous. Who would have thought it.Thurlow Champness in Bury St Edmunds - two of their display windows like this:
http://
i apologise for posting these if you find them tedious but they are Rolex and they are in a window. I suppose I was wondering why a small retailer would dedicate a quarter of their window display space to watches they can’t sell.
Because Rolex will have told them to!
Walked past the AD in Zermatt. A reasonable number in the window - certainly not impressive by any means. Norquain, Breitling and Hublot opposite outdoing Rolex’s windows display.
Bored looking staff inside. Made me think what their daily customer interaction must be like:
“I’d like to buy an Explorer”.
“I’m afraid those are exhibition models only”.
“Can I put my name down for one when they come in”.
A half-muted sound of derisory laughter.
Customer leaves.
Ticktock resumes.
A few more particles of dust land on the pieces on display.
Perhaps the most unsatisfying sales job after made-to-measure incontinence pants.
To be fair, I tried on the Explorer 1 in there (Bucherer) in December as that was the first exhibition one I had seen for a while. The sales guy was fine, I knew there was no point trying to buy it, he knew he couldn’t sell it, we didn’t bother talking about purchase history as funnily enough, I don’t live in Zermatt or anywhere near a Bucherer at the moment. I liked it so will pick one up if they become available at RRP in the future so that works for both parties I guess!
There were some visitors (I presume) actually buying some blingy pieces for Xmas so I’m sure the shop wasn’t complaining either!
By that time it’ll be model reference 914270 and look nothing like the current version!
I think the phrase,"I tried on an exhibition model" might become common place over the coming year. I watched the following video that popped up in my feed and it wasn't anything new necessarily but, reading through some of his replies to the comments, he believes none of what is happening has anything to do with Rolex themselves. I'm not sure I agree that this is all being created by ADs.
• https://www.youtube.com/watch?v=_vIAiuTPS-I
Probably to at least make the window look busy and attractive.
Bought my Sub ND in Zermatt 21 years ago , date , non date and SD in stock in two shops , 7% discount iirc.
How times change.
Had a little walk round York today
The world has gone officially crazy
https://www.christopherbrownjewellers.co.uk/
Has these in there window
That is one ugly window display. Must have been trained by Ratners
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RIAC
Ratners your showing your age Kerry😊
Not an "in the window post" as such but I always keep an eye on the closest grey website to where I live Mark Worthington in Wilmslow. As from last week every single Rolex they had listed has vanished. There are no options on the drop down brand menu to see any Rolex at all. It seems enough time has passed to disregard any possible website rework and indeed all the other brands are still there. It's as if someone has come along and mopped up their entire stock in one go. Unless something else is going on?
They are doing a stock take and their Rolex stock was moving too quickly and interfering with the process so they have pulled all Rolex whilst they complete it.
Will be back in a week.
Let's hope they forget to re price them!
Last edited by petay993; 3rd February 2022 at 12:38.
Can one try the exhibition models?
Yes
Cleared up thanks. I imagine the prices will come back bigger and stronger. They always show the leading edge of grey pricing but their stuff is very well presented and many are fresh back from a RSC service. So many models are well over double rrp now.
Yesterday they had all the OP, plus some DJ in the window and some sports models inside
Pathetic. David M Robinson Manchester today at lunchtime.
What I don’t get is why Rolex still advertise so heavily. They just entice more people and have nothing to sell to them.
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Exhibition only of course but plenty to see and try on
When interest rates rise significantly and the stock and housing market break - and they will - Rolex and every other overpriced asset will come tumbling down.
The whole point of a bubble is that it has to eventually burst. Trees do not grow to the sky.
Just look at history of speculation in classic cars, wine, tulip bulbs etc. It always ends badly in the end.
Maybe not tomorrow, or even this year. But, eventually it will be epic and we will look back with astonishment that a mass machine produced trinket was able to fetch such ridiculous prices.
NOT to try on. My wife went in this morning and they were dismissive and wouldn’t let her try on the blue OP from the window despite her wearing her YM.
I know you’ve had a different experience at DMR but I’ve always found them stuck up idiots
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The problem is that is actually someones watch and they will be getting it in a few months when Rolex/DMR decide they are worthy!!
I always try on a few models, that's the point of display models, I find my AD great.
As for the bubble, well the bigger question is when will we go into recession, it's should be within 2 years, so best to be holding cash not assets then for sure.
WE are due an almighty crash so Rolex prices drops will be on the back of that as the top 1% sell all assets and goto cash.
talks of 50% drops in the markets are common atm. and with inflation to hit 8% in the next few months, we are only heading one way in 2023 imho.
heating rises, so what it's summer soon. Ni rises and mortgages will not hit till 2023/2024 as most people are into fixed every thing these days, and by then interest rates will be what 4% again. it will hit peoples remortgages very hard. will make the £40 a month on your gas bill seem small fry, be more like a £400 a month rise. FIX long term NOW people !!!
Summer 2022 I am out of every thing, I may loose 10% gains getting out early but that's better than loosing 50% later on. sell up and pay of my house is the plan when my renewal is due in 24 months. Then retire.
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no they are for display only all these window models now, new ones have stickers on :-)
Regarding the display models at DMR, I was in St Anns Square last Friday sending my Hulk for service and the Assistant Manager said DMR display models are customer watches. It could be a strategy to not get them out of the window but to be honest that is their purpose, to generate interest.
Definitely policy of some ADs to not allow trying of the exhibition watches. As mentioned above, they are real watches which will be sold as new at some point.
Yep, and some watches are too precious to make it into the window to be tried on.
WG Sub, SS Daytona & Co will rarely - if ever - be in the window.
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