Originally Posted by
Tony-GB
I think this watch has been a victim of it's own success and the marketing image consequently spectacularly mismanaged. Ever since Georges-Henri Meylan conned Schwarzenegger in a hotel to advertise the Offshore for free (except for gifts of free watches) the company seem to think that celebrity endorsement will somehow make the watch appealing. Faux politicians and cheap rappers don't help the cause, they add to the demise of the reputation. They seem to have forgotten pedigree, the need for capturing a particular market and design evolution. Then there's the latest slogan. My God, that awful slogan: "To break the rules, you must first master them." This just proves the Swiss are still making great cheese.
AP have a reputation as being avant-garde and use the Offshore to spearhead that reputation with developing new materials, but a white ceramic watch only appeals to the cheap celebs I mentioned previously- or the type of Malibu wannabe who pines to join that club set. Endless Limited Editions after stating they were cutting back, design overhauls that completely change the DNA in some instances make my toes curl like Victorian Turkish slippers. The Survivor pusher guards look as though they're made from paperclips.
The detractors state it's not an inhouse movement, the dials are wonky, it's got a sunken date and the hex bolt at 10 is way out. For me, the newer ones have become a Hublot facsimile by offering a rubber strap instead of a bracelet. The Diver should be braceleted as standard. No arguments. In that price range and for being one of the top three it's compulsory.
But here's the thing: the original 42mm design is still refreshing and novel. When I see one in the flesh or online I still have to look and study. Study the edges to see if they're sharp. Study any scratches. Study the hex bolts to see if they're correctly lined. Check to see if it's steel or titanium. It still makes me sit up and pay attention.