I am 35 and wouldn't wear Superdry these days although I think the quality is OK and some of their shirts are quite low key on the branding front. I prefer stuff without visible logos. I tend to buy most of my stuff from MrPorter.com which has a good range of gear plus an interesting weekly newsletter.
Mostly like APC, Sunspel and J Crew stuff as it is good quality, reasonably priced and not covered in logo's.