I have a problem.

Since the dawn of time, man has been obsessed with defining and beating time. It has done more to our existence than any other man made concept. It has defined the seasons, so that we can grow the crops prolonging our survival. It has opened up our understanding of age and death. It has encapsulated our imaginations with history and futures yet to live. It has made heroes out of ordinary people and villains out of the extraordinary, Yet, one thing eludes me in this quest to understand and define this unique concept.....

Is a £1,500 Seiko better than a £7,000 Rolex?

Answers on the back of a postcard please.