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It's a valid analogy for the purchasing of anything. As I've mentioned all the way through, buying anything is based on the purchasers criteria. That criteria may or may not include the brand.

In the same way that there are lots of watches available to purchase, there are also lots of different types of buyer and it seems from your comment that you're missing that point. People buy...

1. ones that tell the time and that I like the look and feel of.

2. a 16 year old 2 door, 4 seater with enough boot space for luggage and enough power to keep me out of trouble.

Where's the brand denial? If buying into a brand meets a persons criteria that's fine. Not everyone does. Some buyers might choose a product based on affordability and therefore might be less brand...

It's an undeniable truth. An important rule of sales, you can't sell anything to someone who doesn't want to buy it.

For me, an example would be a Rolex. I see the brand marketed on television,...

The inevitable problem with a capitalist society. Those that are crucial to the society will never see income rises like that (nurses, teachers, police, fire, engineers etc.). Those that society...

Not at all. The best is the one that you believe is the best by whatever criteria you set. Marketing departments can only steer you in a certain direction to consider what they're offering. Anyone...

Totally agree, branding originally started to show ownership. However, seeking out the best for ourselves does come before showing off as generally speaking, those who show off believe that they have...

Our complicity started far before branding. Natural instinct is always to seek out the best or what we perceive to be the best. The best food, the best mate, the best land. Branding is just a modern...

the audiophile industry is no different to the watch industry. People will pay a fortune for the 'best'. £250k for a turntable, of course sir. £10k for a connecting lead, why not. There are even...